Ana-Gotter

Sales Enablement Buyers Guide

As a marketing leader, it’s critical to enable your reps with the right tools.

These tools should support the team— and their skill set—to win more …

How to align Sales and Marketing for sales enablement

Any chief marketing officer (CMO), RevOps specialist, and sales or marketing team member can tell you that there can be a significant disconnect …

Who Owns Sales Enablement? PMM, Marketing, or Sales?

Knowing exactly what your role is at work and what you’re responsible for is crucial. You don’t want to drop anything accidentally that’s supposed to …

What is Value Based Selling (And Why It's so Important)

When you’re marketing and selling your product, it’s important to know what to lead with so that you’re most likely to drive the sale.

Do customers …