How Marketing Can Accelerate Sales

How Marketing Can Accelerate Sales

Marketing and sales are two entirely separate departments, and for too many businesses, they operate completely …

A 7-Step Guide to Creating a Video Marketing Strategy

Introduction

Wyzowl’s video marketing report found that 92% of marketers feel that video marketing gives them a good return on investment (ROI). …

15 Writing Tips to Help You Create Polished Content Drafts

Writing a draft can often feel like navigating through a chaotic maze, where ideas collide and sentences take on a life of their own. It’s easy …

Content Outlines 101: How to Lay the Foundation for Great Writing

How often have you been stuck staring at a blank page, hoping the words come to you? We’ve all been there, and it’s due to a lack of a …

How to Build a Robust Content Calendar with Google Sheets

If you’re using a spray-and-pray approach to content marketing and hoping to get the desired results, spoiler alert: you’re doing it …

11 Solid Strategies for Creating High-Converting Product Pages

Product and marketing teams pour their hearts and souls into creating an incredible product line-up and a go-to-market strategy. But if the …

How to Plan Your Content Marketing Budget Like a Pro

Budgeting for content marketing can be a task. You’ve got limited resources and increasing pressure from leadership to show results. It’s …

8 Actionable Tips to Manage Your Freelance Writers With Ease

Missed deadlines, sloppy content, and playing constant catch-up with freelance writers are signs that your project management is non-existent. As a …

How to Create a Stellar Content Brief (FREE Template)

Every content manager we’ve spoken to has one issue with production: terribly written first drafts.

Does this sound familiar to you? Then you’re not …

5 steps to hire quality writers for your marketing team

As more companies understand the ROI of content, every single one wants to increase their content production. However, not all of them can create …