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Ultimate Guide on Content Marketing Salaries (131,963 salary data points)

How much should you pay marketers who are part of your content, product marketing, SEO or sales enablement teams? How much should you ask for during salary negotiations as someone who works in these same functions?

Content is one of the most pivotal functions inside a marketing organization. It is also a newer role and marketers in these roles are often undervalued and underpaid.

That’s why Content Camel put together the Content Marketing Salary Report. We researched and analyzed 131,963 data points from LinkedIn, Glassdoor and Payscale and summarized the results by role and by city.

 

Director of Content

  • Lower salaries range from $54,000 USD to $84,000 USD. 
  • Average salaries vary from $83,000 USD to $125,000
  • High salaries range from $134,000 USD to $200,000 USD. 

Some of the cities with the highest paying salaries include: Seattle, New York, Minneapolis, Los Angeles, Hartford, Chicago, Boston, Philadelphia and Portland. 

 

Content Marketing Manager

  • Lower salaries range from $43,000 USD to $65,000 USD
  • Average salaries vary from $65,000 USD to $88,000 USD
  • High salaries range from $91,000 USD to $143,000 USD

Some of the cities with the highest paying salaries include: Toronto (Canada), Atlanta, Austin, Chicago, Hartford, Los Angeles, Washington, Seattle, San Francisco, Sacramento, New York, Philadelphia, and Minneapolis. 

 

Content Marketing Specialist

  • Lower salaries range from $22,000 USD to $34,000 USD
  • Average salaries vary from $40,000 USD to $61,000 USD
  • High salaries range from $56,000 USD to $74,000 USD

Some of the cities with the highest paying salaries include: Toronto (Canada), Washington, Seattle, San Francisco, San Diego, Philadelphia, Minneapolis, New York, Houston, Los Angeles, Boston and Baltimore. 

 

Content Marketing Coordinator

  • Lower salaries range from $32,000 USD to $39,000 USD
  • Average salaries vary from $41,000 USD to $51,000 USD
  • High salaries range from $53,000 USD to $74,000 USD

Some of the cities with the highest paying salaries include: San Francisco, Washington, Sacramento, Raleigh-Durham, Philadelphia, New York, Minneapolis, Los Angeles, Houston, Hartford, Denver, Chicago, Boston, Baltimore and Atlanta.

 

Director of Product Marketing

  • Lower salaries range from $80,000 CAD to $123,000 USD
  • Average salaries vary from $127,000 to $166,000 USD
  • High salaries range from $161,000 USD to $267,000 USD

Some of the cities with the highest paying salaries include: San Francisco, Sacramento, Washington, San Diego, Raleigh-Durham, Portland, New York, Minneapolis, Miami, Los Angeles, Fort Lauderdale, Dallas/Ft. Worth, Chicago and Boston.

 

Product Marketing Manager

  • Lower salaries range from $68,000 USD to $82,000 USD
  • Average salaries vary from $91,000 USD to $115,000 USD
  • High salaries range from $113,000 USD to $160,000 USD

Some of the cities with the highest paying salaries include: Austin, Baltimore, Boston, Chicago, Dallas Ft. Worth, Fort Lauderdale, Hartford, Houston, Los Angeles, Miami, Toronto (Canada), Seattle, Sacramento, Raleigh-Durham, Portland, Philadelphia and Minneapolis. 

 

SEO Manager

  • Low salaries range from $49,000 USD to $69,000 USD
  • Average salaries range from $67,000 USD to $92,000 USD. 
  • Highest salaries range from $98,000 USD to $150,000 USD

Some of the cities with the highest paying salaries include: San Diego, Atlanta, Seattle, Washington, Philadelphia, New York, Los Angeles, Houston, Dever and Boston. 

 

SEO Specialist

  • Low salaries range from $30,000 CAD to $53,000 USD
  • Average salaries range from $53,000 USD to $75,000 USD
  • Highest salaries range from $89,000 USD to $115,000 USD

Some of the cities with the highest paying salaries include: Austin, Washington, New York, Seattles, San Francisco, San Diego, Philadelphia, Seattle, Phoenix, Denver, Miami, Fort Lauderdale, Los Angeles and Houston. 

 

Sales Enablement Manager

  • Low salaries range from $45,000 USD to $63,000
  • Average salaries range from $69,000 USD to $96,000
  • Highest salaries range from $104,000 USD to $142,000 USD

Some of the cities with the highest paying salaries include: Toronto (Canada), Atlanta, Austin, Baltimore, Charlotte, Chicago, Columbus, Dallas Ft. Worth, Denver, Detroit, Fort Lauderdale, Hartford, Houston, Indianapolis, Los Angeles, Minneapoli, New York, Philadelphia, Pprtland, Raleigh-Durham, Sacramento, Salt Lake City, San Diego, San Francisco and Seattle.

 

Director of Sales Enablement

  • Low salaries range from $73,000 USD to $106,000 USD
  • Average salaries range from $120,000 USD to $161,000 USD
  • Highest salaries range from $172,000 USD to $231,000 USD

Some of the cities with the highest paying salaries include: San Diego, Portland, Los Angeles, New York, Hartford, Chicago, Boston, Baltimore and Austin.

Get the full 2020 Content Marketing Salary Report

We researched and analyzed 131,963 salary data points for Content Marketing, Product Marketing, SEO and Sales Enablement Roles from LinkedIn, Glassdoor and Payscale in 40+ cities in North America. Included in the report is a city-by-city breakdown of all roles and salaries.

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Content Marketing Salary Report

We researched and analyzed 131,963 salary data points for Content Marketing, Product Marketing, SEO and Sales Enablement Roles from LinkedIn, Glassdoor and Payscale in 40+ cities in North America.