Content Development

How to Create a Content Review Process That Works for You

If you’re struggling with delayed production timelines and far too many edits to your content, this post is for you.

This article will discuss the …

How to Create a Sales Enablement Strategy

Did you know that 65% of over-performing sales teams have a dedicated sales enablement person (or team), and 84% achieve their quotas when there’s a …

The Ultimate Guide to Creating a Content Marketing Workflow

Very few marketers can say that their content production workflow is a well-oiled machine. That’s because too often, they try to fit into a rigid …

How to Create a Content Calendar That Works For You

Are you overwhelmed and stretched thin, trying to juggle all the pieces of your content marketing workflow? If that’s the case, you need a …

How To Embed a Video from Google Drive?

So you’ve recorded a great sales video, you’ve stored it in Google Drive, and now you want it to show up right inside a landing page or an …

How to Optimize Content for Maximum Conversion: 10 Proven Strategies

You’ve already spent hours creating great content for your audience. But as a marketer, you know that creating content is the beginning of the …

Sales Prospecting Email Templates

Sales prospecting can feel like a daunting task — you’re reaching out to people who’ve never heard of you, and asking them for a slice of …

Best Practices for Setting Up a BDR Team

There’s no one-size-fits-all answer when it comes to setting up a Business Development Representative (BDR) team — but there are some best …

Perfect Marketing Sales Funnel Design

Marketing and sales spend an enormous amount of time hashing out different pipeline stages and funnel stages, trying to determine at what point …

How to align Sales and Marketing for sales enablement

Any chief marketing officer (CMO), RevOps specialist, and sales or marketing team member can tell you that there can be a significant disconnect …