Category: Content Management

If an elevator pitch is the essential distillation of a 20 or 45 minute presentation, a one-pager is the same but for your library of product marketing materials. If you haven’t producted any one pagers yet, you are missing a basic tool from your sales toolkit. If your expanding on your existing resources, there’s always an opportunity to build one-sheet that’s just a little bit better. A one-pager is a bit of a paradox - seemingly simple, but ultimately it’s the product of careful choices and thorough editing.

Despite over 70% of marketers spending more on content marketing, only 55% of the best b2b marketers have a documented content strategy. Right now, you might be feeling the pain of needing a content strategy for sales content or maybe you’re simply feeling the frustrations from trying to get stuff done without an overall plan. What if you could guarantee great sales content that’s produced on a regular schedule?