Get Strategic with your Marketing Resource Center If you’re anything like me, then you probably have a few favorite websites that you visit on the regular. Whether it’s to get the latest insights on the best sales enablement tools, get tips on How to create a one pager for sales, or to keep in tune with some marketing inspiration. These pages and sites provide valuable information that visitors want to access when they are browsing. Moving beyond just a simple blog, resource centers on your marketing site serve as the gateway to all the great content you’re serving up.
6 Sales Content Analytics Metrics Marketers Need To Track Success How often have you been asked how much revenue a specific case study generated? Or rather, how often is the sales team sharing that specific case study? If you’re making a wild guesstimate, trust us—you’re not alone. It’s tough when you invest resources to create content and are not even sure if it’s getting read. It’s even worse when it gets read, but there’s no way of tracking its true ROI.
How to create a flipbook + TOP 5 flipbook tools The best catalogs and brochures inspire the imagination, telling a story that engages potential customers at a different level than other sales materials. Think of a high-end jewelry catalog, with page after page showing exquisite craftsmanship and unexpected details. Maybe you are the sort of person who loves to page through an electronics catalog, inspired by the possibilities. Or recall the experience of flipping through a brochure for adventure travel, and how you began to imagine yourself as a participant in the story the catalog told.
Ultimate Guide on Content Marketing Salaries (131,963 salary data points) How much should you pay marketers who are part of your content, product marketing, SEO or sales enablement teams? How much should you ask for during salary negotiations as someone who works in these same functions? Content is one of the most pivotal functions inside a marketing organization. It is also a newer role and marketers in these roles are often undervalued and underpaid. That’s why Content Camel put together the Content Marketing Salary Report.