How to create a flipbook + TOP 5 flipbook tools The best catalogs and brochures inspire the imagination, telling a story that engages potential customers at a different level than other sales materials. Think of a high-end jewelry catalog, with page after page showing exquisite craftsmanship and unexpected details. Maybe you are the sort of person who loves to page through an electronics catalog, inspired by the possibilities. Or recall the experience of flipping through a brochure for adventure travel, and how you began to imagine yourself as a participant in the story the catalog told.