Marketing

How to Use Marketing Content to Drive Sales

Your sales rep’s job is not easy. In many cases, they’re trying to tackle a large number of tasks at once, and sometimes for a single client, …

Using Social Selling to Elevate your Marketing Strategy

Social selling is a process of using social media to identify and connect with potential buyers for your products or services. It’s a way to use …

What Content Does Sales Actually Want?

Content marketing can be an enormous goldmine of potential leads and sales. It can increase site traffic, educate users about your product, capture …

How to Create a Sales Enablement Strategy

Did you know that 65% of over-performing sales teams have a dedicated sales enablement person (or team), and 84% achieve their quotas when there’s a …

The Ultimate Guide to Creating a Content Marketing Workflow

Very few marketers can say that their content production workflow is a well-oiled machine. That’s because too often, they try to fit into a rigid …

How to Create a Content Calendar That Works For You

Are you overwhelmed and stretched thin, trying to juggle all the pieces of your content marketing workflow? If that’s the case, you need a …

Marketer’s Ultimate Guide to Sales Qualification

Whether the prospect came to you or you reached out to them, that first discovery call is pivotal for your sales team.

During the call, you’re …

How To Create And Maintain A Sales Content Management System

Most businesses struggle with maintaining their content inventory because of the lack of a robust sales enablement content management system.

For …

How to Optimize Content for Maximum Conversion: 10 Proven Strategies

You’ve already spent hours creating great content for your audience. But as a marketer, you know that creating content is the beginning of the …

Best Practices for Setting Up a BDR Team

There’s no one-size-fits-all answer when it comes to setting up a Business Development Representative (BDR) team — but there are some best …