Marketing

How to Define and Build Your Sales Enablement Charter

Ask three people on your team what sales enablement is for, and you’ll often get three different answers. One person thinks it’s about …

How To Import and Export Documents in Google Drive

Sales and marketing teams have always had to collaborate in order to create a successful product. Since considerable sales and marketing teams use …

Perfect Marketing Sales Funnel Design

Marketing and sales spend an enormous amount of time hashing out different pipeline stages and funnel stages, trying to determine at what point …

Sales Enablement Buyers Guide

As a marketing leader, it’s critical to enable your reps with the right tools.

These tools should support the team— and their skill set—to win more …

How to align Sales and Marketing for sales enablement

Any chief marketing officer (CMO), RevOps specialist, and sales or marketing team member can tell you that there can be a significant disconnect …

Who Owns Sales Enablement? PMM, Marketing, or Sales?

Knowing exactly what your role is at work and what you’re responsible for is crucial. You don’t want to drop anything accidentally that’s supposed to …

What is Value Based Selling (And Why It's so Important)

When you’re marketing and selling your product, it’s important to know what to lead with so that you’re most likely to drive the sale.

Do customers …

How a data-driven sales enablement strategy can benefit your team

Let’s start with something that surprises a lot of sales and marketing teams the first time they really look at it: when it comes to closing …

Resource Centers Suck the Life Out of Content

At Content Camel, we’re constantly thinking about helping buyers buy, and looking back at building our own resource center on our site, we …

How to Build a Free Pricing Calculator

When you really break it down, helping buyers buy is really what your marketing site is all about, right?

That’s certainly how we think about …