Marketing

The Sales Collateral Checklist by Funnel Stage

Every piece of sales collateral exists to answer one question: “What does the prospect need to move to the next stage?”

If you can’t …

Mar 13, 20267 min read

Here’s a scenario I hear about all the time:

Your marketing team spent three months evaluating sales enablement platforms. You picked Seismic …

Mar 3, 202610 min read

On February 12, 2026, Highspot and Seismic – the two biggest names in enterprise sales enablement – announced they’re merging. The …

Mar 3, 20267 min read

You spent weeks getting your homepage redesign shipped. The design is clean, the layout is …

Feb 27, 20265 min read

In a world overflowing with options, it’s easy to get caught up in the race to add more features, more bells and whistles. But let’s pause for a …

Sep 13, 20244 min read

We were going to kickoff this newsletter with an exploration of AI hype and haters – all the bad press lately – and review the Hype Cycle …

Jun 20, 20245 min read

Picture this: you’re on a call with a promising lead. The conversation flows smoothly, and you’re confident you’re about to close the deal.

One second …

Apr 8, 202415 min read

A datasheet is a technical document that provides detailed information about a product or service. It offers a concise way to let prospective …

Mar 12, 202411 min read

Sales reps are no strangers to cold calls that result in rude encounters and low conversion rates.

Search any online forum, and you’ll see …

Mar 12, 202418 min read

Client-facing teams like sales are the first point of contact for a company. But many companies fail to do one thing: honing their rep’s skills. …

Feb 27, 202411 min read