Let's talk about Marketing

Perform a Sales Content Audit to Streamline Your Sales Process Did you know that the average B2B buyer consumes over 10 pieces of content before making a decision? Of course you know that. So, I bet finding the right piece of content is standing between your sales team and new customers right now. And if your marketing collateral is a jumbled mess across many folders (like I usually see), your sales team is probably missing the content they need to convert a warm lead to a paying customer.

If you’re looking to build a sales enablement strategy and are confused about what content you must create first, this post is for you. This article will discuss the types of sales enablement content with examples and how you can create them to make your next sale. Let’s start with understanding what sales enablement content is. What is sales enablement content? Sales enablement content helps sales teams convert leads and increase their company’s revenue.

The world of digital content is changing and evolving at an crazy fast rate. New technologies are being developed every day, which means there’s a lot to learn about managing digital assets. The following guide will provide you with the knowledge and insight necessary to manage your digital assets like a pro 🙌 Why do you need a DAM Software With a Digital asset management (DAM) software you are organizing, managing, and protecting your digital files.

Your sales onboarding plan may be the reason why your reps are not meeting their targets. A recent study by Spekit surveyed 500 people and found that 47% of salespeople quit their job because of poor onboarding and training programs. That’s because most companies rely on ineffective or outdated onboarding methods that don’t properly prepare new sales reps for success. If you want to make sure your sales team doesn’t become another statistic, it’s important to invest in a good sales onboarding plan and process.

How to Create a Buyer Persona If you want a consistent and repeatable message across all of your teams and increase your conversion rate, then we have the buyer persona template for you! Yes, there are different types of persona templates to download (like the Hubspot persona template or this post from Hootsuite), and just so you know, this isn’t a re-run of the same old persona templates. This isn’t a brand messaging guideline.

Out goes shared drives and wikis, and in comes purpose-built content management software—here’s why “Hey! Can you send the new ebook we launched last quarter? I have a high-intent lead, but I can’t find it anywhere.” Does this sound too familiar? That means you’re struggling to make the most out of your drive because of the lack of a dedicated content management system. Many companies, including us, have fallen into the trap of defaulting to Google Drive or shared wikis to store and manage their content.

How Marketing Can Accelerate Sales Marketing and sales are two entirely separate departments, and for too many businesses, they operate completely independently of each other. This can cause a lot of chaos, as ultimately marketing and sales alignment is essential for everyone to succeed. When your marketing and sales team are successfully working together, marketing won’t just bring more leads to sales, but the team can deliver higher quality and better-qualified leads to the sales team.

Introduction Wyzowl’s video marketing report found that 92% of marketers feel that video marketing gives them a good return on investment (ROI). Whether that’s in terms of brand awareness, engagement, or even bottom-funnel metrics like leads and sales — the popularity of videos is only expected to rise. It’s a core part of successful marketing campaigns and has changed how companies connect with their clients, potential customers, and industry peers. But many companies still need to understand how this works and what they need to do to get started.

Frequently Asked Questions have been a mainstay of the internet since its earliest days. They were originally used by NASA to onboard new users without cluttering message boards with the same tired topics. FAQs have come a long way, and while they may not always be used for something as interesting as space travel, they can still launch your pages into the stratosphere. The first FAQs were developed because NASA’s new hires didn’t read the assigned documentation and inevitably had questions.

If an elevator pitch is the essential distillation of a 20 or 45 minute presentation, a one pager is the same but for your library of product marketing materials. If you haven’t produced any one pagers yet, you are missing a basic tool from your sales enablement toolkit. If you’re expanding on your existing resources, there’s always an opportunity to build a one pager sales pitch that’s just a little bit better.