Fully autonomous AI is a mirage for most marketing teams.
You pay for ChatGPT or Claude. You hear big companies claiming 20,000 agents running in their business, and it makes you feel behind. So you feed a …
8 min read
Sales Enablement
The 10 Best Buyer Enablement Tools Compared (2026)
A buyer enablement tool is software that helps a buying group make its decision without a seller in the room. It gets current, relevant content to …
13 min read
The 11 Best Digital Sales Room Software Compared (2026)
A digital sales room is a shared web page where a seller gathers the content, next steps and proposal for one deal. The buying group opens one tracked …
12 min read
How to Create a Sales One-Pager: Step-by-Step Checklist
A sales one-pager is a single-page document that summarizes one product or service for a prospect — the pain points it addresses, the features that …
11 min read
Sales Battlecard Template + Examples: Competitive Intel That Reps Actually Use
A sales battlecard is a one-page competitive intelligence reference that tells a rep exactly how to position against a specific competitor: when you …
7 min read
Most marketers are still swinging a hammer with AI.
Most marketers I talk to and see are still swinging a hammer with AI.
They open ChatGPT, type a prompt, get something back, paste it into a doc, edit …
11 min read
Your buyer's research used to take 12 weeks. Now it takes 4 minutes.
Your buyer’s research used to take twelve weeks. Now it takes four minutes (!).
That was the first slide Keith Holloway and I put up in our …
7 min read
Your image assets were invisible to search. Not anymore.
Quick question: how does your team find a specific product screenshot? Or brand asset? Or campaign visual?
I bet the answer involves Slack / Teams / …
5 min read
The Work Changed Shape
I wrote a long post this week about something I’ve been chewing on for months. The short version: the work changed shape. Not “AI made …
5 min read
Using AI to Tag and Organize Your Content Library (Without the Mess)
Here’s a fun exercise. Go look at the filenames in your Google Drive or SharePoint right now. I’ll wait.
How many of them look like …
8 min read