Sales Enablement

Managing Google Drive Multiple Accounts: Everything You Need to Know

Plenty of businesses use the Google suite of tools— and specifically Google Drive— for a wide number of reasons.

It’s free (or low cost if you’re …

How to Develop a Sales Content Strategy

Despite over 70% of marketers spending more on content marketing, only 55% of the best b2b marketers have a documented content strategy. Right now, …

How To Password Protect Your Google Drive Folder

One of the most secure locations to store documents, photographs, and videos is within your Google account, which is protected by a password. …

Lead Nurturing 101: How to Turn Cold Leads Into Loyal Customers

The buyer journey is getting more convoluted by the day. For example, in B2B organizations, the sales cycle can last three to nine months — with up to …

How To Build A B2B Content Library That Works

Picture this: A new prospect reaches out to your SDR, asking them for a rundown on a specific feature of your product. They reached out to you …

How to Do a Sales Content Audit

Perform a Sales Content Audit to Streamline Your Sales Process

Did you know that the average B2B buyer consumes over 10 pieces of content before …

Digital Asset Management Ultimate Guide

The world of digital content is changing and evolving at a remarkably fast rate. New technologies arrive almost daily, which means there’s a lot …

Pricing Strategy and Pricing Models - Optimizing Sales

Pricing is your biggest lever that you probably spend the least amount of time testing and optimizing. I totally understand why – pricing is …

11 Solid Strategies for Creating High-Converting Product Pages

Product and marketing teams pour their hearts and souls into creating an incredible product line-up and a go-to-market strategy. But if the …

How to track documents in HubSpot

Your rep sends a proposal, gets an email alert two minutes later saying the prospect opened it, and leans back feeling good about it. Three weeks …