How to Create a Stellar Content Brief (FREE Template)
Every content manager we’ve spoken to has one issue with production: terribly written first drafts.
Does this sound familiar to you? Then you’re not …
13 min read
Sales Enablement
How to Create a Sales Enablement Strategy
Did you know that 65% of over-performing sales teams have a dedicated sales enablement person (or team), and 84% achieve their quotas when there’s a …
13 min read
How To Create And Maintain A Sales Content Management System
Most businesses struggle with maintaining their content inventory because of the lack of a robust sales enablement content management system.
For …
9 min read
Perfect Marketing Sales Funnel Design
Marketing and sales spend an enormous amount of time hashing out different pipeline stages and funnel stages, trying to determine at what point …
9 min read
Sales Enablement Buyers Guide
As a marketing leader, it’s critical to enable your reps with the right tools.
These tools should support the team— and their skill set—to win more …
15 min read
How to align Sales and Marketing for sales enablement
Any chief marketing officer (CMO), RevOps specialist, and sales or marketing team member can tell you that there can be a significant disconnect …
13 min read
How a data-driven sales enablement strategy can benefit your team
Let’s start with something that surprises a lot of sales and marketing teams the first time they really look at it: when it comes to closing …
9 min read
How To Share Videos On Google Drive
With Google Drive, it’s easy to manage all kinds of files and content — including video. But sharing video on Drive comes with a few quirks, and …
6 min read
New reality: Inside vs Outside Sales
As a marketing leader tasked with driving sales and revenue, how you integrate with the Sales team and support their responsibilities seriously …
8 min read
How to deliver custom buyer experiences
“The single biggest challenge of selling today is not selling, it is actually our customers’ struggle to buy.” …
15 min read