Let's talk about Sales Enablement

The buyer journey is getting more convoluted by the day. For example, in B2B organizations, the sales cycle can last three to nine months — with up to ten decision makers involved before you get the sale. Prospects flit in and out of the sales funnel, disengaging when you feel they should be converting. At some point, you have multiple spreadsheets filled with contacts from leads that dropped off during the sales process.

Picture this: A new prospect reaches out to your SDR, asking them for a rundown on a specific feature of your product. They reached out to you because they’re unable to find that one asset meant for this purpose. You spend hours hunting it down—only to discover that it’s not the one you want. Unfortunately, this happens far too often. Due to this, companies are unable to maximize their content’s conversion potential as internal teams can’t access it when they need it.

Perform a Sales Content Audit to Streamline Your Sales Process Did you know that the average B2B buyer consumes over 10 pieces of content before making a decision? Of course you know that. So, I bet finding the right piece of content is standing between your sales team and new customers right now. And if your marketing collateral is a jumbled mess across many folders (like I usually see), your sales team is probably missing the content they need to convert a warm lead to a paying customer.

The world of digital content is changing and evolving at an crazy fast rate. New technologies are being developed every day, which means there’s a lot to learn about managing digital assets. The following guide will provide you with the knowledge and insight necessary to manage your digital assets like a pro 🙌 Why do you need a DAM Software With a Digital asset management (DAM) software you are organizing, managing, and protecting your digital files.

Pricing is your biggest lever that you probably spend the least amount of time testing and optimizing. I totally understand why – pricing is difficult to change (even when you’re small and especially when you are large), and you have to deal with complex questions of involving existing customers and even prospects in your pipeline. But having a pricing strategy that you manage like your product roadmap has outsized rewards. You can anticipate issues, build a plan, and enable Sales to be significantly more successful.

If an elevator pitch is the essential distillation of a 20 or 45 minute presentation, a one pager is the same but for your library of product marketing materials. If you haven’t produced any one pagers yet, you are missing a basic tool from your sales enablement toolkit. If you’re expanding on your existing resources, there’s always an opportunity to build a one pager sales pitch that’s just a little bit better.

Product and marketing teams pour their hearts and souls into creating an incredible product line-up and a go-to-market strategy. But if the money-making pages, a.k.a. your product pages, don’t give potential customers what they want, it’ll cost you thousands of dollars and negatively impact your bottom line. A terribly designed product page does three things: Creates a negative user experience Increases bounce rates Reduces conversion rates So, if you don’t give users what they want, they won’t think twice before navigating away from your website.

Organizing and tracking sales documents is a powerful component of your sales management and sales enablement efforts. You can save your staff a lot of time by getting organized while making sure your best content is being used correctly. If done right – with the right tools – you can also gain critical insights that will shape your content marketing efforts. Still managing sales assets the old way? Share and track collateral with Content Camel HubSpot has sales document tracking features and this article goes deep on how it works, the benefits, the cost, and the limitations as well as comparing it to Content Camel’s sales enablement tool.

Every content manager we’ve spoken to has one issue with production: terribly written first drafts. Does this sound familiar to you? Then you’re not alone. It boils down to a lack of standardized content production processes. The production process is tedious, and that only worsens if you don’t have the right systems in place. To avoid this, create a solid content production workflow, and incorporate a key ingredient to set your strategy into motion: the content brief.

Did you know that 65% of over-performing sales teams have a dedicated sales enablement person (or team), and 84% achieve their quotas when there’s a quality sales enablement strategy in place? If you want to be one of those teams absolutely knocking it out of the park, then, it’s easy to see that you need a push for sales enablement. Yes, this is sometimes easier said than done, because great sales enablement involves collaboration across multiple departments.