Sales

How to Create a Sales Enablement Strategy

Did you know that 65% of over-performing sales teams have a dedicated sales enablement person (or team), and 84% achieve their quotas when there’s a …

The Ultimate Guide to Creating a Content Marketing Workflow

Very few marketers can say that their content production workflow is a well-oiled machine. That’s because too often, they try to fit into a rigid …

Marketer’s Ultimate Guide to Sales Qualification

Whether the prospect came to you or you reached out to them, that first discovery call is pivotal for your sales team.

During the call, you’re …

How To Create And Maintain A Sales Content Management System

Most businesses struggle with maintaining their content inventory because of the lack of a robust sales enablement content management system.

For …

How to Optimize Content for Maximum Conversion: 10 Proven Strategies

You’ve already spent hours creating great content for your audience. But as a marketer, you know that creating content is the beginning of the …

Best Practices for Setting Up a BDR Team

There’s no one-size-fits-all answer when it comes to setting up a Business Development Representative (BDR) team — but there are some best …

How to Define and Build Your Sales Enablement Charter

Ask three people on your team what sales enablement is for, and you’ll often get three different answers. One person thinks it’s about …

How To Import and Export Documents in Google Drive

Sales and marketing teams have always had to collaborate in order to create a successful product. Since considerable sales and marketing teams use …

Perfect Marketing Sales Funnel Design

Marketing and sales spend an enormous amount of time hashing out different pipeline stages and funnel stages, trying to determine at what point …

Sales Enablement Buyers Guide

As a marketing leader, it’s critical to enable your reps with the right tools.

These tools should support the team— and their skill set—to win more …