How to align Sales and Marketing for sales enablement

Any chief marketing officer (CMO), RevOps specialist, and sales or marketing team member can tell you that there can be a significant disconnect …

Who Owns Sales Enablement? PMM, Marketing, or Sales?

Knowing exactly what your role is at work and what you’re responsible for is crucial. You don’t want to drop anything accidentally that’s supposed to …

What is Value Based Selling (And Why It's so Important)

When you’re marketing and selling your product, it’s important to know what to lead with so that you’re most likely to drive the sale.

Do customers …

How a data-driven sales enablement strategy can benefit your team

Let’s start with something that surprises a lot of sales and marketing teams the first time they really look at it: when it comes to closing …

How To Share Videos On Google Drive

With Google Drive, it’s easy to manage all kinds of files and content — including video. But sharing video on Drive comes with a few quirks, and …

New reality: Inside vs Outside Sales

As a marketing leader tasked with driving sales and revenue, how you integrate with the Sales team and support their responsibilities seriously …

6 Sales Content Analytics Metrics Marketers Need To Track Success

How often have you been asked how much revenue a specific case study generated? Or rather, how often is the sales team sharing that specific case …

8 Must-Have Features To Manage Content Using A Sales Enablement Tool

Time and again, your sales reps try to look for the right content to share with their prospects, only to be hit with the wrong—or worse—no assets. The …

4 Easy ways to categorize files in SharePoint

How do I categorize files in SharePoint?

It’s no secret that it’s difficult to organize documents, photos, and other files. Most of us have this …

How to deliver custom buyer experiences

“The single biggest challenge of selling today is not selling, it is actually our customers’ struggle to buy.” …