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    Your buyer's research used to take 12 weeks. Now it takes 4 minutes.

    Your buyer’s research used to take twelve weeks. Now it takes four minutes (!). That was the first slide Keith Holloway and I put up in our webinar, “The AI Enabled Buyer”, and it’s the theme that we unpacked and made actionable. A CFO buying expense software in 2023 spent three months comparing eight vendors. The same CFO today opens ChatGPT, asks one good question, and gets back five names with a comparison table before the coffee’s done.

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