Most marketers are still swinging a hammer with AI. Most marketers I talk to and see are still swinging a hammer with AI. They open ChatGPT, type a prompt, get something back, paste it into a doc, edit it heavily, ask again, edit some more. Same loop, all day. And then they wonder why the whole thing isn’t twenty times faster like the headlines said it would be. Keith Holloway and I our second webinar in a series on that exact gap, Prompts to Pipelines, and the whole point was what actually changes when you stop using AI like a computer and start using it like a teammate.