B2B Buying Process

Your buyer's research used to take 12 weeks. Now it takes 4 minutes.

Your buyer’s research used to take twelve weeks. Now it takes four minutes (!).

That was the first slide Keith Holloway and I put up in our …

The Content Gap in the B2B Buying Process

There’s a stat that gets cited in every B2B content marketing article: “buyers are X% through the process before they talk to …