https://www.contentcamel.io/tags/buy-vs-build/Recent content in Buy vs Build on Content CamelHugoenFri, 02 Oct 2026 13:43:14 -0700https://www.contentcamel.io/blog/ai-hype-vs-ai-in-production/Fri, 02 Oct 2026 09:00:00 -0700https://www.contentcamel.io/blog/ai-hype-vs-ai-in-production/<p>You pay for ChatGPT or Claude. You hear big companies claiming 20,000 agents running in their business, and it makes you feel behind. So you feed a call transcript into a prompt, hit enter, and wait for the magic.</p> <p>What comes back looks fine until you read it. Then the editing starts, and it slides from a light touch-up to <em>why didn&rsquo;t I just do this myself?</em> If you run content, or you&rsquo;re the content manager stuck doing that editing, you know the feeling. Patching it one prompt at a time starts to feel like whack-a-mole.</p>