Your Buyer Champion Can't Sell Without the Right Content Here’s something that should keep you up at night: your best deal is being sold right now by someone who doesn’t work for you. Your buyer champion. The person inside the account who actually believes in your product and is trying to convince their boss, their boss’s boss, the CFO, legal, IT, and whoever else showed up uninvited to the review meeting. And they’re doing it with… what exactly? That PDF you emailed three weeks ago?