Avoid the Endless Loop of Docs that Sales Ignores “I created a one-pager 6 months back—and an AE just requested it to be created again. They had no idea this document existed.” This is something we hear far too often when marketers talk about content usage internally. When you add shared drives and terrible content management systems to the mix, that problem only gets worse with time. If you want to create a system that stops your content from going into the endless abyss of your shared drive, this guide is for you.
How to create a Sales One Pager If an elevator pitch is the essential distillation of a 20 or 45 minute presentation, a one pager is the same but for your library of product marketing materials. If you haven’t produced any one pagers yet, you are missing a basic tool from your sales enablement toolkit. If you’re expanding on your existing resources, there’s always an opportunity to build a one pager sales pitch that’s just a little bit better.
11 Solid Strategies for Creating High-Converting Product Pages Product and marketing teams pour their hearts and souls into creating an incredible product line-up and a go-to-market strategy. But if the money-making pages, a.k.a. your product pages, don’t give potential customers what they want, it’ll cost you thousands of dollars and negatively impact your bottom line. A terribly designed product page does three things: Creates a negative user experience Increases bounce rates Reduces conversion rates So, if you don’t give users what they want, they won’t think twice before navigating away from your website.