Content Development

The Product Messaging Template: One Doc, One Story, Every Channel

A product messaging template is a document that captures all of the messaging for a product — positioning, personas, pain points, value drivers, proof …

Master the Art of Objection Handling with 6 Winning Scripts to Make the Sale

Picture this: you’re on a call with a promising lead. The conversation flows smoothly, and you’re confident you’re about to close the deal.

One second …

Best Way To Organize Marketing Folder Structure

If you’re a marketer, you already know the feeling: you need the latest one-pager right now, and instead you’re digging through five …

How to track documents in HubSpot

Organizing and tracking sales documents is a powerful component of your sales management and sales enablement efforts. You can save your staff a lot …

How to Create a Stellar Content Brief (FREE Template)

Every content manager we’ve spoken to has one issue with production: terribly written first drafts.

Does this sound familiar to you? Then you’re not …

How Video Can Support Your Sales Enablement Strategy

When it comes to sales enablement, there are plenty of tools in your arsenal. Highly trained sales team members. High-functioning, fast-loading sites. …

How to create shortlinks for sales docs

Your sales documents help you convert your leads into customers 🎉🙌

They do, right? Of course! You can easily prove it by measuring which documents are …

Top Tricks for Google Drive

Google Drive is probably the most frequently used content management tool out there, and that’s no surprise. It’s where most teams already …

How to Create Effective SEO Content Briefs: Tips and Best Practices

Content creation can feel like a game of telephone.

Without the right process in place, it’s easy to lose track of what an article’s …

What Content Does Sales Actually Want?

Content marketing can be an enormous goldmine of potential leads and sales. It can increase site traffic, educate users about your product, capture …