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      <title>Prompts to Pipelines: Better Prompts Aren&#39;t the Answer</title>
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      <description>Most marketers I talk to and see are still swinging a hammer with AI.
They open ChatGPT, type a prompt, get something back, paste it into a doc, edit it heavily, ask again, edit some more. Same loop, all day. And then they wonder why the whole thing isn&amp;rsquo;t twenty times faster like the headlines said it would be.
Keith Holloway and I our second webinar in a series on that exact gap, Prompts to Pipelines, and the whole point was what actually changes when you stop using AI like a computer and start using it like a teammate.</description>
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