What Sales Enablement Tools Should You Have in Your Sales stack?

Wed, 20 Oct 2021 09:01:56 -0300

Most teams don’t build a sales stack. They accumulate one.

A CRM somebody bought in year two. A shared drive with a folder called Sales Decks FINAL (use this one). A sequencing tool, a notetaker a rep expensed, and two e-signature accounts the team half forgot about. And now every one of those tools has an AI button on it.

We first wrote this guide in 2021. A lot moved since then, so here’s the updated version: what belongs in the stack, which tools we’d shortlist for each slot, and where the AI features change the work (versus where they’re a new label on an old feature).

Sales Enablement Tools on Content Camel

What Sales Enablement Tools Should You Have in Your Sales stack?