15 Writing Tips to Help You Create Polished Content Drafts
Writing a draft can often feel like navigating through a chaotic maze, where ideas collide and sentences take on a life of their own. It’s easy …
13 min read
Sales Enablement
Creating SEO-Focused Blogs
Blogs are like fish in the sea. Stars in the sky. Leaves on trees in a forest.
There are billions of them, they’re all unique, and many are never seen …
11 min read
How to Create Content Marketing Workflow That Drives Sales
Content marketing is a popular go-to in B2B and SaaS marketing, but brands sometimes report mixed success.
When I start working with new brands that …
8 min read
Setting Your Team Up for Success - How to Make Successful Sales Calls
As popular as emails are for B2B communications, an enormous amount of business is still happening over the phone. Sales calls (including both phone …
12 min read
Content Outlines 101: How to Lay the Foundation for Great Writing
How often have you been stuck staring at a blank page, hoping the words come to you? We’ve all been there, and it’s due to a lack of a …
10 min read
How to Build a Robust Content Calendar with Google Sheets
If you’re using a spray-and-pray approach to content marketing and hoping to get the desired results, spoiler alert: you’re doing it …
10 min read
How to Plan Your Content Marketing Budget Like a Pro
Budgeting for content marketing can be a task. You’ve got limited resources and increasing pressure from leadership to show results. It’s …
10 min read
Is There Really Such a Thing as Sales Enablement?
Sales enablement is a priority for many businesses right now, to the point where it’s almost a buzzword. There are tools, strategies, and even entire …
6 min read
Content Marketing SEO How To: Resource Pages
Resource pages should exist to help buyers buy, or users help themselves.
They can also be a boon to SEO efforts if done correctly.
Why else would we …
10 min read
8 Actionable Tips to Manage Your Freelance Writers With Ease
Missed deadlines, sloppy content, and playing constant catch-up with freelance writers are signs that your project management is non-existent. As a …
9 min read