Most marketers are still swinging a hammer with AI. Most marketers I talk to and see are still swinging a hammer with AI. They open ChatGPT, type a prompt, get something back, paste it into a doc, edit it heavily, ask again, edit some more. Same loop, all day. And then they wonder why the whole thing isn’t twenty times faster like the headlines said it would be. Keith Holloway and I our second webinar in a series on that exact gap, Prompts to Pipelines, and the whole point was what actually changes when you stop using AI like a computer and start using it like a teammate.
Your buyer's research used to take 12 weeks. Now it takes 4 minutes. Your buyer’s research used to take twelve weeks. Now it takes four minutes (!). That was the first slide Keith Holloway and I put up in our webinar, “The AI Enabled Buyer”, and it’s the theme that we unpacked and made actionable. A CFO buying expense software in 2023 spent three months comparing eight vendors. The same CFO today opens ChatGPT, asks one good question, and gets back five names with a comparison table before the coffee’s done.