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      <title>Prompts to Pipelines: Better Prompts Aren&#39;t the Answer</title>
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      <pubDate>Thu, 28 May 2026 09:00:00 -0700</pubDate>
      
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      <description>Most marketers I talk to and see are still swinging a hammer with AI.
They open ChatGPT, type a prompt, get something back, paste it into a doc, edit it heavily, ask again, edit some more. Same loop, all day. And then they wonder why the whole thing isn&amp;rsquo;t twenty times faster like the headlines said it would be.
Keith Holloway and I our second webinar in a series on that exact gap, Prompts to Pipelines, and the whole point was what actually changes when you stop using AI like a computer and start using it like a teammate.</description>
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      <title>The AI-Enabled Buyer: On the Shortlist, or Invisible</title>
      <link>https://www.contentcamel.io/blog/ai-enabled-buyer-webinar-recap/</link>
      <pubDate>Wed, 20 May 2026 09:00:00 -0700</pubDate>
      
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      <description>Your buyer&amp;rsquo;s research used to take twelve weeks. Now it takes four minutes (!).
That was the first slide Keith Holloway and I put up in our webinar, &amp;ldquo;The AI Enabled Buyer&amp;rdquo;, and it&amp;rsquo;s the theme that we unpacked and made actionable. A CFO buying expense software in 2023 spent three months comparing eight vendors. The same CFO today opens ChatGPT, asks one good question, and gets back five names with a comparison table before the coffee&amp;rsquo;s done.</description>
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