Content Marketing SEO How To: SEO Focused Content - Chapter 2: Pillar Pages Creating SEO-Focused Pillar Pages How do you cut through all the noise and get on to Google’s front page? Any written content, whether it’s new product pages, blogs, guides, or whitepapers, have the potential to improve your ranking and drive traffic. But will it work? In terms of net new visitors, typically, no. The reality is that most website pages get little to no traffic from Google. It can be a monumental task to rank highly for competitive terms against industry titans or highly optimized sites.
How to Create a Content Review Process That Works for You If you’re struggling with delayed production timelines and far too many edits to your content, this post is for you. This article will discuss the need for a content approval process and why you should create one for your organization. But before that, let’s discuss what a content approval process is. What is a content approval process? Why do you need a streamlined content approval process? Prevent unnecessary errors in the content assets Align with brand messaging and strategy Optimize content for better UX and SEO Receive approval from relevant subject matter experts before publishing The role of a content brief in speeding up the content review process How do you set up a content review process for your organization?
The Ultimate Guide to Creating a Content Marketing Workflow How To Align Marketing and Sales for Successful Sales Enablement Very few marketers can say that their content production workflow is a well-oiled machine. That’s because too often, they try to fit into a rigid workflow instead of creating one that works for them. You need high-quality, carefully crafted content that delights your target audience while delivering results month after month. But how can you achieve that without having the right systems in place?