Highspot Competitor - Lower Cost Alternative

Highspot Competitor - Lower Cost Alternative

In the realm of sales enablement platforms, the importance of tools that manage content, help sales enable buyers, and give marketers and sales leaders visibility on performance is key. Here, we cover two key solutions: Highspot and Content Camel, similar in many ways, but different in a few key areas.

Highspot Alternative Comparison

Content Camel Highspot
Free trial x
Pricing $15/user/month
(annual only! 50 user minimum!)
Setup fee None Yes
Content Management
Content Experiences
Content Analytics
Chrome extension Works everywhere
Use in Salesloft, Outreach, Salesforce, Pipedrive, Gmail, and more
Twitter, LinkedIn, Outreach, Salesloft
Rapid seller adoption
Implementation Days Weeks
+setup costs
Contract Monthly
no lock-in
Annual only

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Highspot overview

Highspot emerges as a comprehensive sales enablement platform primarily designed to bolster sales performance and execution. A key aspect of Highspot is its focus on strategic enablement, providing actionable insights that contribute to growth and better execution strategies.

The platform stands out in its content management capabilities, ensuring efficient organization and utilization of sales content.

Additionally, Highspot integrates training within the sales workflow, offering robust modules for training and coaching. These features are complemented by Sales Plays, which offer prescriptive guidance to drive sales initiatives, and analytics that provide real-time insights into content usage and performance.

The emphasis on seller readiness and coaching is another significant facet of Highspot, equipping sales teams with the necessary tools for effective coaching and skill development.

Content Camel overview

In contrast, Content Camel positions itself as a streamlined, web app and browser-extension-based sales enablement tool with a strong emphasis on content management and organization, content delivery for sales reps, and content analytics for marketing and sales leaders.

It is designed to simplify the process of managing sales and marketing content, centralizing it in one location for easy access. The platform shines in its advanced search and sharing capabilities, enabling sales reps to find and share content efficiently.

Content Camel also offers real-time metrics and insights on content performance, aiding in determining the effectiveness of different content types.

A notable feature is the customized buying experience it provides, allowing sales reps to tailor content sharing to customer needs. This is also referred to as microsites, deal rooms, or “buyer experiences”. In Highspot, this is referred to as “Spots”.

The platform is praised for its rapid rollout and easy adoption, primarily facilitated through its browser extension, making it an attractive choice for those seeking minimal training overhead.


When comparing the two platforms, several key differences emerge:

Content management

Highspot and Content Camel both offer robust content management solutions. Highspot excels in organizing content for quick discovery and efficient management, while Content Camel emphasizes the ease of organizing and accessing various types of content in one place.

Enablement strategy

Highspot integrates a broader strategic enablement approach with actionable insights for sales growth, whereas Content Camel focuses more narrowly on the content aspect, lacking a comprehensive strategic enablement approach.

Training and coaching

Highspot offers a comprehensive suite of training and coaching modules within its platform, in contrast to Content Camel, which relies more on webinars and documentation and does not emphasize in-person training.

Ease of use and adoption

Highspot, while offering a more comprehensive suite of features, requires a more detailed setup and integration. In contrast, Content Camel is known for its easy setup and rapid adoption, primarily facilitated through its browser extension.


Highspot provides detailed analytics on content usage and performance. On the other hand, Content Camel offers real-time insights but lacks in detailed usage tracking capabilities.

Customization and personalization

Highspot allows for a high degree of content customization and personalized buyer engagement. Conversely, Content Camel enables sales reps to share content tailored to customer needs, though it may not offer the same level of customization as Highspot.

Target audience

Highspot is more suitable for larger organizations with complex sales processes, while Content Camel is ideal for medium to small-sized companies, offering a straightforward pricing model that is particularly appealing for smaller operations.

Making a decision

Deciding on a sales enablement platform isn’t easy.

Budgets, training requirements, and internal dynamics factor a lot in the final decision.

Highspot and Content Camel both cater to organizations seeking to lay the foundation for sales growth. Highspot’s comprehensive suite of sales enablement tools, including strategic insights, robust sales learning management system (LMS), and detailed analytics, make it a choice for the largest organizations seeking a complex and full-featured platform. Content Camel, with its simplicity, ease of use, full feature set, and rapid deployment, is particularly suited for growing businesses or those in search of a straightforward sales enablement solution. Both platforms deserve a solid look if you meet the license minimums required by Highspot and the final choice between these two platforms will be guided by your unique requirements, the complexity of your sales processes, and your overall budget.