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Why teams are re-evaluating Highspot in 2026

The Highspot-Seismic merger changed the equation for a lot of teams. It’s not just about features vs. price anymore. It’s about stability.

Here’s the thing about PE-backed consolidation: the playbook is predictable. Permira didn’t buy both Highspot and Seismic to lower prices. They bought them to create pricing power. Less competition means less pressure to negotiate, and “standard pricing” starts climbing.

This isn’t speculation. Showpad went through the same cycle with Bigtincan and Vector Capital in late 2025. The enterprise enablement tier is consolidating under private equity, and that means higher costs, slower innovation, and less leverage for customers.

Before Content Camel

“Our customer success team is using one email to access Seismic. Which is just not doable. And we’re paying just too much.”

The real question: What do you actually need?

We talk to teams evaluating sales enablement tools every day. And the pattern is consistent:

Most SMB and mid-market teams need three things:

1. A place to organize content that isn’t a chaotic Google Drive or SharePoint with 47 subfolders
2. Search that actually works so reps find the right asset in seconds, not minutes, and integrated with their workflow
3. Analytics that show what’s working so marketing knows where to invest

That’s it. You don’t need an LMS. You don’t need coaching scorecards. You don’t need predictive content recommendations driven by machine learning models trained on your CRM pipeline data (that don’t work 100% of the time).

Those features may sometimes be useful for enterprise organizations with 500+ reps and dedicated enablement teams. For a 30-person sales team? They’re shelfware.

What Highspot does that Content Camel doesn’t

We’re going to be direct about this, because you deserve a real comparison.

Training and coaching modules. Highspot has a built-in LMS with coaching scorecards, certification tracking, and guided selling playbooks. Content Camel doesn’t offer this, and won’t. We believe most SMB teams should use dedicated learning tools (like Lessonly or WorkRamp) if they need structured training, rather than paying for it bundled into their content management tool.

70+ native integrations. Highspot says they have native integrations with Salesforce, Microsoft Dynamics, HubSpot, Slack, and dozens more. Content Camel integrates to CRMs and via a Chrome extension that works across all web apps, which covers most sales use cases. But if you need an expansive list of direct integrations, then Highspot’s integration layer is likely more solid.

Revenue attribution beyond HubSpot. Highspot ties content engagement to closed revenue across Salesforce, Dynamics, and more. Content Camel’s CRM Insights does content-to-deal reporting for HubSpot today — which assets appear in closed-won deals, who sends them, cut by deal size and stage. Salesforce is on our roadmap, not in production. If you’re a Salesforce shop that needs this reporting now, Highspot has that today.

Scale above 500 users. If you have hundreds of reps across multiple regions with complex permission structures, and need integrated LMS, then Highspot is built for that scale.

What Content Camel does better

Faster to deploy. Content Camel is live in days. Import your assets, configure your funnel stages and content types, deploy the Chrome extension. Most teams are fully operational within a week. Especially with our auto-tagging and AI capabilities. Highspot implementations take weeks to months plus $15,000-$45,000 in setup costs.

Higher adoption. The best tool is the one your team actually uses. Content Camel’s Chrome extension works everywhere; Gmail, Salesforce, LinkedIn, Outreach. So reps access content without leaving their workflow. No new tab, no separate app, no context-switching.

Before Content Camel

“We’re going through the motions of downloading our content, putting it in SharePoint just to have it and reorganizing it.”

Search analytics. This is the feature marketing teams don’t expect but end up loving. We show you what your team is searching for, and what they’re searching for and not finding. That feedback loop tells you exactly where your content gaps are.

A fraction of the cost. $25/user/month vs. $600-$1,200/user/year. No setup fees. No contracts. No minimums. The math isn’t close.

Before Content Camel

“One of the main complaints our account executives have is that it’s really slow.”

AI powered content management. Content Camel uses AI to help teams find content faster with natural language search, automatically tag and categorize assets, and generate titles and descriptions. These are practical AI features that save time every day, not demos that impress in a sales pitch but don’t change how your team works.

What’s new in Content Camel (2026)

The “SMB tools can’t do enterprise things” objection got weaker this year. Two of the reasons teams stayed on Highspot despite the price — deck personalization and content-to-revenue reporting — now have Content Camel answers:

Slide deck management (Deck Composer). Upload a master deck and Content Camel breaks it into a searchable slide library. Reps compose a tailored deck per prospect from approved slides — across multiple source decks — and share one tracked link. When marketing updates the master, changed slides flow into the derived decks and published decks republish automatically. That’s the workflow that used to justify an enterprise platform, without the enterprise platform.

CRM Insights. Content engagement matched to your HubSpot deals: which assets show up in closed-won deals, which reps send them, and how that shifts by deal size and stage. Every number drills down to the real deals behind it. HubSpot is live today; Salesforce is next.

Mid-funnel analytics. Beyond views and shares: content usage by funnel stage, gap detection from search behavior, and content aging — so you know what to make more of and what to retire.

The cost math for a 25-person team

The Highspot column uses the $600 to $1,200 per user per year that buyers report, plus setup and migration fees. Highspot publishes no prices. Treat these as estimates. That’s $33,000 - $95,000 in first-year savings. Enough to hire a content writer, fund a campaign, or build out the assets that actually win deals.

Other Highspot alternatives worth evaluating

Dock: Digital sales rooms and client workspaces alongside content management. It leans toward the deal collaboration experience rather than pure content management. See how it stacks up in our comparison of the best sales content management systems.

Paperflite: Straightforward content management and distribution. Less feature-rich than Content Camel but simpler to deploy. Good for teams that need a basic content repository with sharing and analytics.

Allego: Enterprise-focused on coaching, training, and conversation intelligence. If your primary need is sales readiness with content as a secondary feature, Allego fills a different niche.

Showpad: Was a strong Highspot alternative, but merged with Bigtincan under Vector Capital in late 2025. Facing similar PE consolidation dynamics. Monitor but approach with the same caution.

Guru: Knowledge management focused. Strong for internal wikis and quick-reference content but not built for external content sharing, buyer experiences, or content analytics.

For a comprehensive view, check our full sales enablement tools directory.

How to tell what you actually need

Run through this checklist before you compare feature lists.

What percentage of your content can your reps find right now? If it’s under 50%, your first problem is organization and search, not coaching or AI battle cards.

How many of your reps use your current tool? Check the admin dashboard. If adoption is under 40%, the issue is usually complexity, not missing features.

What’s your implementation budget, in time and money? Without a dedicated enablement person to run a three-month rollout, you need something that goes live in a week.

What do your reps do with content? If the answer is “search for it, share it, occasionally build a page for a prospect,” you need content management. If it includes training modules, certification quizzes and coaching programs, look at an enterprise platform.

How many users will you have in 12 months? Under 100, enterprise platforms are overbuilt. Over 500, evaluate them seriously.

Making the switch

If you’re on Highspot today, or evaluating it; here’s what I’d recommend:

1. Start a free trial: no credit card, no sales call. Import 20-30 of your top-performing assets.
2. Set up your content taxonomy: map your funnel stages and content types to mirror how your team already thinks about content.
3. Have 3-5 reps use it for a week alongside your current tool. See which one they actually open.
4. Compare the data: if your team finds content faster and adopts the tool faster, that tells you everything you need to know.

The best sales enablement tool isn’t the one with the most features. It’s the one your team actually uses.

Have questions about switching from Highspot? Schedule a walkthrough; I’ll give you an honest assessment of whether Content Camel is a fit.