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Search Engine Optimization for Content Marketing
Creating great content isn’t easy, and it’s even more difficult to get that content to rank and draw in prospects.
With more and more companies prioritizing SEO as a marketing channel, competition is only getting tougher. It’s no longer enough to just have a great product page or well written blogs.
Let’s dive into how to plan content, how to collect it together and inter-link it on the site, where it sits on the site, and how it’s marked up.
Content planning enables you to prioritize and strategize your content creation and distribution, identify SEO items like target keywords and internal links, then create publishing schedules to maximize your content's value.
An ounce of prevention is worth a pound of cure, and content writing is no different. SEO-focused content briefs use keywords, linking, and high-quality writing to create an ideal framework for your content, so you can reach Google’s front page.
Create a Content Calendar
Create a Content Workflow
Content Approval Workflows
Do a content audit
Product Messaging template
What kind of content does sales want?
Get all the tips and techniques to begin crafting top-notch, SEO-optimized content to boost your rankings.
Also known as power pages or skyscraper content; well-structured and thoroughly researched pillar pages give you the opportunity to make use of your strongest content.
Create SEO-Focused Content blogs
Ultimate Marketing and Sales template guide
7 Sales Content Strategy Examples
How to Reinvent Sales to Help Customers Buy
Which content should you create first for sales enablement?
Your assets are no good if they can't be found. Great content organization helps you identify your highest-performing content, internal linking opportunities and any gaps or redundancies.
Great SEO content hubs provide excellent user experience, invaluable linking opportunities to strengthen your site, and a chance to revitalize your existing content into top-performing pieces.
SEO-Focused Resource Page
Manage a Content Library
Content Library | Analytics and Metrics
Resource Centers suck the life out of content
How a data-driven sales enablement strategy can benefit your team
Avoid the crazy mess of files and folders. Easily organize your content for marketing and sales. Build collections, easily share, and get notified on engagement.