Creating great content isn’t easy, and it’s even more difficult to get that content to rank and draw in prospects.

With more and more companies prioritizing SEO as a marketing channel, competition is only getting tougher. It’s no longer enough to just have a great product page or well written blogs.

Let’s dive into how to plan content, how to collect it together and inter-link it on the site, where it sits on the site, and how it’s marked up.