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The Content Camel Blog

Best practices on content marketing, sales enablement and sales success.



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Deep dive insights from sales enablement to content marketing.


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    How to Build a Free Pricing Calculator

    When you really break it down, helping buyers buy is really what your marketing site is all about, right? That’s certainly how we think about things here, at Content Camel. And it was obvious after many sales calls that a pricing calculator would be helpful – even though we have standard pricing (which is pretty rare in the sales enablement space). On average, B2B buyers consume up to eight vendor-created pieces of content and five third-party pieces before making a buying decision, according to research by FocusVision.

    90 Day Director Of Marketing Checklist

    New directors of marketing can face serious uphill battles as they step into their new role. Every company and product is different, and so your techniques and strategy will need to adapt as well. Whether you’re working in an industry that’s totally new or so familiar you know it like the back of your hand, there are certain key steps to take when beginning your role as the director of marketing.

    4 Easy ways to categorize files in SharePoint

    How do I categorize files in SharePoint? It’s no secret that it’s difficult to organize documents, photos, and other files. Most of us have this challenge with all of our digital assets and files. And really hard when collaborating with a team. This is especially true on an organizational platform like SharePoint where you have the ability to create custom folders and sub-folders to organize your files in any way you want.

    How to Share Your Google Drive

    Google Drive is great for sharing all types of assets - spreadsheets, documents, pdfs, and folders, but can be really confusing when you’re trying to invite others to collaborate with you or share a file. From the most basic level, there are two ways to share: Right click the file or folder from the list and click share Copy the URL of the file or folder and paste it in an email But it gets more confusing from there:

    How to use Google Drive Labels

    Rolling out their latest feature, Google Drive is now offering labels to help you organize your files. But what can you do with labels in Google Drive? And what are the limitations? As Google describes it, “Labels are metadata you define to help you organize, find, and apply policy to items in Drive, Docs, Sheets, and Slides. Drive labels are useful for many common workplace scenarios for organizing files, including record management, classification, structured finding, workflow, reporting, auditing, and more.

    How to use HubSpot for Sales - 11 Winning Ways 💪

    Hubspot offers a Sales Hub for small businesses as well as enterprise-level organizations. Offering free and premium plans for its Sales CRM, it caters to any and all business requirements (probably including yours!). HubSpot is built around the following four plans – designed to go from startups to scaling businesses and enable you to grow the business: Free CRM Starter Professional Enterprise Close more deals, faster Content Camel pairs with Hubspot to do more with sales content And here’s what we’ll cover related to sales, the Sales CRM, and integration with the Marketing Hub:

    Google Drive Labels: Does your sales team need more?

    With the introduction of Google Drive Labels, content creators now have more options than ever to manage their content 🙌 . But every platform has pros and cons, and you are often limited by what the system was designed for. For example, excellent archiving and security may be great for an IT tech but not so much for marketers and sellers! Your marketing team needs content management designed for marketing (think funnel stages, content types, and products).

    What if you don't use technology to enable your sales team?

    I don’t have to tell you sales is competitive. In today’s environment empowering your sales team with the right sales enablement tools is essential for your business’s success. Sure, back in the day, many businesses have seen success without those tools. But, seriously, times have changed and so have your buyer’s behaviors and demands on sales productivity.. Are you depriving your sales team of the cutting-edge sales tech to save a few bucks?

    A Product Messaging Template for Repeatable Product Messaging

    Improve Your Product Messaging with our Product Messaging Template Here’s the situation – you sell products or services, but we’ll just call them “products” for simplicity here. Most of the Sales and Marketing team are on the same page about what your product does – some of the values and benefits it provides, how it’s a bit different and generally how to talk about it. But, you know that consistency is key to driving understanding with your buyer and that only consistency brings the repeatability that drives word of mouth and smooths out the purchasing cycle.

    How to create shortlinks for sales docs

    Your sales documents help you convert your leads into customers 🎉🙌 They do, right? Of course! You can easily prove it by measuring which documents are used most by your sales team, which ones your prospects open and read, and… Umm, you are tracking them… aren’t you? OK, whether you track them or not, don’t worry. You’re in the right place now, because we’re reviewing how you can analyze usage by creating short links to track your sales documents.

    Wrangle your content. Drop the Drive.

    Bring your content together in one place, enable your sales team to have better conversations with prospects, prove the impact of content marketing and close more deals.



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