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The Content Camel Blog

Best practices on content marketing, sales enablement and sales success.



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Deep dive insights from sales enablement to content marketing.


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    Avoid the Endless Loop of Docs that Sales Ignores

    “I created a one-pager 6 months back—and an AE just requested it to be created again. They had no idea this document existed.”
    This is something we hear far too often when marketers talk about content usage internally. When you add shared drives and terrible content management systems to the mix, that problem only gets worse with time.
    If you want to create a system that stops your content from going into the endless abyss of your shared drive, this guide is for you.

    4 Case Study Examples (& Reviews) You Need to See

    Case studies are an invaluable marketing and selling tool. Most customers love seeing concrete data when they’re in the consideration stage of the buyer’s journey.
    This is true for both personal and professional purchasing decisions. If you were considering online dating platforms, for example, which would be more appealing:
    Let us help you find your future spouse! We’ve helped 240,000 users find their spouse— and 57% of users delete the app within four months because they’ve found a committed relationship!

    Crafting Email Pitches & Sales Scripts that Work

    A critical part of most sales development representatives (SDRs) jobs involves prospecting. They’ll find new leads, and may even start the initial outreach process through either cold calling or cold emailing.
    Because cold emails can be sent so quickly, they’re a popular choice for many SDRs and other sales representatives.
    And so, in order to help you get as much success as possible since cold emailing is difficult enough already, we’re going to go over how to craft email pitches, including sales scripts templates that actually work and advice from experts who know how to get results.

    Content Velocity - Building a case for more content

    If you are a marketer creating content – especially for SEO – you intuitively know that you need more content.
    But, how much more content do you need? What kinds of content?
    More importantly, who’s going to create it? You probably need to get more budget to hire external writers or maybe even a new full-time writer!
    How can you create a business case for content creation that will get approved?

    12 Tips for a Successful Sales Enablement Rollout You Can’t Miss

    As companies understand the importance of sales enablement, they invest more time and resources to set up a robust sales program. There are always many hiccups when you roll out the program.
    It could be a lack of adoption of a sales enablement tool, ineffective training methods, or a lack of alignment between leadership and sales. Ultimately, it negatively impacts your deal cycles and client churn—preventing you from reaching your revenue goals for the year.

    How To Measure Your Sales Enablement Efforts | Content Camel

    Sales enablement is a term you may have heard bandied about in recent years, but what does it actually mean?
    Quite simply, it’s the process of equipping and empowering salespeople to sell more effectively. But measuring the effectiveness of sales enablement can be tricky.
    This article will explore some ways to measure the impact of your sales enablement efforts.
    We’ll look at how you can determine whether your team is engaging with the content you’re publishing, how your buyers are engaging with that content, and how you can close in on the gaps in your sales content strategy.

    Battlecard Templates 101: What Are They & How to Create Them

    Today’s buyers are well-informed, and their research goes beyond comparing product features. They want to know what sets your offer apart and why they should invest in you. The sooner you get that information to them, the higher the chances of a sale.
    But knowing exactly how your company differentiates itself in the market against specific competitors is a massive undertaking. This is where the power of battle cards comes into play.

    How to Offer Sales Enablement Services as an Agency in 2024

    Buying journeys have become complex. As more buyers get involved, sales reps find it harder to close more deals faster. This is one of the reasons why sales enablement is considered a critical business function.
    Buyers require constant engagement at every stage of the buying process—but many companies struggle to maintain this momentum. They don’t know how to engage or even what to do at which stage. This creates a ripe market opportunity for agencies to fill this gap for companies lacking a sales enablement plan.

    How to Use Marketing Content to Drive Sales

    Google Drive, as you likely already know, is a wildly popular cloud storage platform. It’s often used by teams for collaboration on projects ranging from content marketing to reports for key stakeholders and more.
    Many businesses create and even store some of their most high-value content in Google Drive.
    And, unsurprisingly, many businesses want to be able to track activity on those high-value pieces. They look for benefits like trackable links, which can help keep track of who is viewing a document and where t hey came from.

    A Product Messaging Template for Repeatable Product Messaging

    Improve Your Product Messaging with our Product Messaging Template Here’s the situation – you sell products or services, but we’ll just call them “products” for simplicity here. Most of the Sales and Marketing team are on the same page about what your product does – some of the values and benefits it provides, how it’s a bit different and generally how to talk about it. But, you know that consistency is key to driving understanding with your buyer and that only consistency brings the repeatability that drives word of mouth and smooths out the purchasing cycle.

    Organize your content. Share, track, report on usage.

    Avoid the crazy mess of files and folders.
    Easily organize your content for marketing and sales.
    Build collections, easily share, and get notified on engagement.



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