How to create a one pager for Sales (and everyone else)
If an elevator pitch is the essential distillation of a 20 or 45 minute presentation, a one-pager is the same but for your library of product marketing materials. If you haven’t producted any one pagers yet, you are missing a basic tool from your sales toolkit. If your expanding on your existing resources, there’s always an opportunity to build one-sheet that’s just a little bit better.
A one-pager is a bit of a paradox - seemingly simple, but ultimately it’s the product of careful choices and thorough editing.
A Product Messaging Template for Repeatable Product Messaging
Improve Your Product Messaging with our Product Messaging Template Here’s the situation – you sell products or services, but we’ll just call them “products” for simplicity here. Most of the Sales and Marketing team are on the same page about what your product does – some of the values and benefits it provides, how it’s a bit different and generally how to talk about it. But, you know that consistency is key to driving understanding with your buyer and that only consistency brings the repeatability that drives word of mouth and smooths out the purchasing cycle.
Pricing Strategy and Pricing Models - Optimizing Sales
Pricing is your biggest lever that you probably spend the least amount of time testing and optimizing. I totally understand why – pricing is difficult to change (even when you’re small and especially when you are large), and you have to deal with complex questions of involving existing customers and even prospects in your pipeline.
But having a pricing strategy that you manage like your product roadmap has outsized rewards.
How to Develop a Sales Content Strategy
Despite over 70% of marketers spending more on content marketing, only 55% of the best b2b marketers have a documented content strategy. Right now, you might be feeling the pain of needing a content strategy for sales content or maybe you’re simply feeling the frustrations from trying to get stuff done without an overall plan. What if you could guarantee great sales content that’s produced on a regular schedule?
How to Create a Persona Template
How to Create a Buyer Persona If you want a consistent and repeatable message across all of your teams and increase your conversion rate, then we have the buyer persona template for you!
Yes, there are different types of persona templates to download (like the Hubspot persona template or this post from Hootsuite), and just so you know, this isn’t a re-run of the same old persona templates.
This isn’t a brand messaging guideline.
How to do a Sales Content Audit
Perform a Sales Content Audit to Streamline Your Sales Process Did you know that the average B2B buyer consumes over 10 pieces of content before making a decision? So, I bet finding the right piece of content is standing between your sales team and new customers right now. And if your marketing collateral is a jumbled mess across many folders (like I usually see), your sales team is probably missing the content they need to convert a warm lead to a paying customer.
Ultimate Guide on Content Marketing Salaries (131,963 salary data points)
How much should you pay marketers who are part of your content, product marketing, SEO or sales enablement teams? How much should you ask for during salary negotiations as someone who works in these same functions?
Content is one of the most pivotal functions inside a marketing organization. It is also a newer role and marketers in these roles are often undervalued and underpaid.
That’s why Content Camel put together the Content Marketing Salary Report.
Product update - custom domains, thumbnails, bulk import, and more
Our biggest update yet Content Camel helps content marketers launch, measure, and manage the impact of their content and work closely with Sales Enablement to make sure the right content reaches your prospects at the right time.
We’re excited to fill you in that we’ve been hard at work with our biggest update yet that includes content thumbnails, bulk import, and custom domains.
We’ve been dodging this year’s Black Friday and Cyber Monday deals all week to bring this update directly to you.