in Marketing , Sales The Ultimate Guide to Crafting Effective Sales Enablement Content If you’re looking to build a sales enablement strategy and are confused about what content you must create first, this post is for you. This article will discuss the types of sales enablement content with examples and how you can create them to make your next sale. Let’s start with understanding what sales enablement content is. What is sales enablement content? Sales enablement content helps sales teams convert leads and increase their company’s revenue.
in Sales content , Sales , Marketing 7 Sales Content Strategy Examples That Boosted Annual Revenue 7 Sales Content Strategy Examples That Boosted Annual Revenue Is your sales team struggling to generate leads and bring in revenue? Maybe it’s the way they conduct the conversation. Or maybe, they don’t have the right assets to encourage a conversion. In this case, content marketing can be the answer. Typically, sales and marketing teams aren’t aligned because marketing wants brand awareness, and sales want leads. But, by creating middle and bottom funnel content—they both win.
in Sales content , Sales , Marketing Content Marketing SEO How To: SEO Focused Content - Chapter 2: Pillar Pages Creating SEO-Focused Pillar Pages How do you cut through all the noise and get on to Google’s front page? Any written content, whether it’s new product pages, blogs, guides, or whitepapers, have the potential to improve your ranking and drive traffic. But will it work? In terms of net new visitors, typically, no. The reality is that most website pages get little to no traffic from Google. It can be a monumental task to rank highly for competitive terms against industry titans or highly optimized sites.
in Sales content , Sales , Marketing How Video Can Support Your Sales Enablement Strategy When it comes to sales enablement, there are plenty of tools in your arsenal. Highly trained sales team members. High-functioning, fast-loading sites. Landing pages that collect all the qualifying information you need and live chat options to grab users while they’re on the site. All these options… and yet video is still one of the most powerful sales enablement tools at your disposal here. When used correctly, video can help you do everything from educating and training your sales team, to supporting your marketing efforts.
in Sales content , Sales , Marketing Creating SEO-Focused Content Briefs Content creation can be like a game of telephone. As the subjects are chosen, specific intent is assigned to each one. As the piece moves through the development pipeline, that initial intent can be distorted, and even lost entirely by the time of the final draft. A well-structured and informative content brief can prevent this bottleneck, and even improve your process altogether. Why bother with briefs? (What it achieves if done well) Content briefs provide tremendous value relative to the time and effort it takes to make them.
in Marketing , Sales Sales Enablement Budget Planning in 2023 Sales enablement is important. You need to have a strategy and processes in place to ensure that your sales team has all the tools, data, resources, and even content that they need in order to do their jobs well, because without sales, your business is toast. Sales enablement is only possible, however, when you have the right budget in place for it. That’s what we’re focusing on today. We’re going to talk about sales enablement budget planning, and the three crucial parts of the planning and allocation process you need to follow along with sales enablement budget best practices.
in Sales , Sales playbook , Marketing How to Use Marketing Content to Drive Sales Your sales rep’s job is not easy. In many cases, they’re trying to tackle a large number of tasks at once, and sometimes for a single client, including the following: Qualifying leads Product demos and education Creating custom deals Overcoming objections Generating and signing contracts Setting up onboarding Tracking sales performance They’ve got a big job, and the reality is that they likely need a lot of content to help sell more.
in Sales , Sales playbook , Marketing Using Social Selling to Elevate your Marketing Strategy Social selling is a process of using social media to identify and connect with potential buyers for your products or services. It’s a way to use online tools to build relationships with potential customers, nurture those relationships, and ultimately convert them into sales in a way that feels organic. As a B2B marketer or sales leader, you may be wondering how it can help you close more deals. Here’s what you need to know:
in Sales , Sales playbook , Marketing What Content Does Sales Actually Want? Content marketing can be an enormous goldmine of potential leads and sales. It can increase site traffic, educate users about your product, capture lead information, and push people through the funnel. All content, though, is not created equal. This is something I’ve seen time and time again as a content marketer. All too often, there’s a misalignment between sales and the marketing department, and the content just doesn’t quite bring in the type of actions or leads that sales needs.
in Sales content , Sales , Marketing content How to Create a Content Review Process That Works for You If you’re struggling with delayed production timelines and far too many edits to your content, this post is for you. This article will discuss the need for a content approval process and why you should create one for your organization. But before that, let’s discuss what a content approval process is. What is a content approval process? Why do you need a streamlined content approval process? Prevent unnecessary errors in the content assets Align with brand messaging and strategy Optimize content for better UX and SEO Receive approval from relevant subject matter experts before publishing The role of a content brief in speeding up the content review process How do you set up a content review process for your organization?