in Marketing 9 Reasons to Rebrand (& How to Justify That It’s Time to Do So!) Rebranding is a big deal. Whether you’re only changing your brand’s visual look and logo or you’re going for a total rebrand (complete with new messaging, audience focuses, unique selling proposition, and maybe even an actual new brand name), you’re making intentional changes that can impact how users may perceive you. Any kind of rebranding is a high-stakes activity. It also is often expensive and time consuming, even if you’re doing a smaller revamp instead of a complete overhaul of your brand.
in Marketing , Sales How to Update Your Assets During a Rebrand Rebranding is exciting. It’s also a lot of work, and while most of the attention goes into the effort of the rebrand itself, what comes after can be just as overwhelming and time-consuming. We’re referring specifically to updating all of your assets after a rebrand. There are so many aspects of your business’s asset inventory spread across multiple channels, which may include videos, podcasts, brochures, blog posts, mobile apps, website presence, directory listings, autoresponder email campaigns, and more.
in Marketing , Sales How to Pick an Agency for Rebranding How to Pick an Agency for Rebranding Rebranding is no easy task. It’s like a home renovation project: It’s expensive, time consuming, requiring some destruction and revamp, and it can even be a little messy. As a result, it’s common for businesses to consider working with a rebranding agency to help with the task at hand. A rebranding agency is unbiased, they’re experienced, and they know exactly how to get the job done.
in Marketing , Sales 8 Actionable Tips to Manage Your Freelance Writers With Ease Missed deadlines, sloppy content, and playing constant catch-up with freelance writers are signs that your project management is non-existent. As a result, your team’s efficiency and content production take a hit. As a content manager, juggling multiple freelancers can be a tiresome task. There are many ways in which you can streamline this process—from using project management tools to giving writers access to internal marketing collateral. In this article, we’ll explore eight tips from those who’ve been where you are so that you can meet deadlines, maintain content quality, and keep your content production on track.
in Sales enablement , Content marketing , Marketing , Sales , Content development How to Create a Stellar Content Brief (FREE Template) Every content manager we’ve spoken to has one issue with production: terribly written first drafts. Does this sound familiar to you? Then you’re not alone. It boils down to a lack of standardized content production processes. The production process is tedious, and that only worsens if you don’t have the right systems in place. To avoid this, create a solid content production workflow, and incorporate a key ingredient to set your strategy into motion: the content brief.
in Sales content , Sales , Marketing SEO Content Hubs- Building Resources for Engagements Google’s front page is a battleground. With more and more companies prioritizing SEO as a marketing channel, competition is only getting tougher. It’s no longer enough to just have a great product page or well written blogs. Content hubs are one of the best ways to cut through the noise and distinguish your business from the rest, both to your customers and to Google’s algorithm. Why? Great SEO content hubs provide excellent user experience, invaluable linking opportunities to strengthen your site, and a chance to revitalize your existing content into top-performing pieces.
in Marketing , Sales 5 steps to hire quality writers for your marketing team As more companies understand the ROI of content, every single one wants to increase their content production. However, not all of them can create content at scale, as they lack the in-house resources to achieve this. While outsourcing has emerged as the solution and hiring external writers is the norm, we know how complicated the process can get. Finding the right writer becomes a huge challenge, from lack of communication to inconsistent writing quality.
in Sales , Sales playbook , Marketing How to Reinvent Sales to Help Customers Buy Have you ever been a buyer and felt like bashing your head into the keyboard just trying to make a purchase? This can be true for any industry (buying my first car felt like an introduction to torture), but it’s particularly common in B2B and especially SaaS brands. The B2B buyer’s journey is naturally longer than most B2C journeys, but the reality is that marketing and sales funnels aren’t actually helping that— they’re making it worse.
in Marketing , Sales , Content planning , Content development The Ultimate Guide to Crafting Effective Sales Enablement Content If you’re looking to build a sales enablement strategy and are confused about what content you must create first, this post is for you. This article will discuss the types of sales enablement content with examples and how you can create them to make your next sale. Let’s start with understanding what sales enablement content is. What is sales enablement content? Sales enablement content helps sales teams convert leads and increase their company’s revenue.
in Sales content , Sales , Marketing , Content planning , Content development 7 Sales Content Strategy Examples That Boosted Annual Revenue 7 Sales Content Strategy Examples That Boosted Annual Revenue Is your sales team struggling to generate leads and bring in revenue? Maybe it’s the way they conduct the conversation. Or maybe, they don’t have the right assets to encourage a conversion. In this case, content marketing can be the answer. Typically, sales and marketing teams aren’t aligned because marketing wants brand awareness, and sales want leads. But, by creating middle and bottom funnel content—they both win.