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Essential Guides to Mastering Marketing Enablement of Sales
Great sales enablement doesn’t happen overnight.
With so many moving parts, changing considerations, and, of course, the shifting trends and buying habits of customers, sales enablement needs to accomplish a lot in order to keep your team and business growing.
Whether it’s building out your budget, evaluating software, or understanding the uses, functions, and shortcomings of different tools and approaches, our guides help you craft your sales enablement strategy. And then executing it.
The tools you choose for sales enablement are secondary to what you want to accomplish, how you plan to use them, and how you will roll it out.
With the right sales enablement tools, you can empower your reps with a sales stack that can accelerate sales and improve buyer experiences.
Who owns sales enablement?
Create a sales enablement strategy
How a data-driven strategy helps your team
There are dozens, maybe hundreds of sales enablement tools on the market. Once you have defined your requirements, you can properly compare these tools and determine which are the right fits for your business.
While we think Content Camel is the best sales content management tool out there, we put together a complete guide to evaluating and selecting tools to complete your sales stack.
2023 Sales Enablement Tools
Build a sales enablement budget
Understanding your existing assets and content lets you plan and prioritize your next project - populating your tool with content.
A sales content audit is a detailed review of every piece of your business’s sales content, whether it’s on your website, third-party sites, or hidden deep in a Google Drive folder.
What content do you need?
Craft effective sales enablement content
Sales & Marketing Templates Guide
Build resource pages
Create a One-Pager for Sales
Use Video to support sales enablement
Own the rollout process, have a great kickoff, and drive success with the team. Plus, once you go live, you can gain consumer insights and create new, better messaging, collateral, and content that converts.
Don’t screw up onboarding your reps. Get them ramped up quickly and effectively with a great onboarding plan and process.
Create an onboarding plan
Align Sales and Marketing
Sales is a huge and highly competitive industry. If you want to stand a chance, you need to learn and adopt the latest trends and techniques to get eyes on your page and enable sales.
Crafting great sales enablement content can be a challenge—but not with this guide. Learn how to successfully develop content and increase your overall ROI.
Reinvent Sales to Help Customers Buy
Avoid the crazy mess of files and folders. Easily organize your content for marketing and sales. Build collections, easily share, and get notified on engagement.