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Videos are a great way for your sales team to engage with your audience.
They are more engaging than text or static images because they’re sensory-rich experiences that can capture our attention and hold it for longer periods of time. Your sales team can embed videos on a landing page or emails to put them right in front of the reader.
Embedding videos into your marketing materials is an effective way to communicate a lot of information in a short amount of time. Videos in email can increase open rates by 19% and boost click through rates by as much as 65%.
If you manage your files on Google Drive, your reps can use the autogenerated embed code and paste it on their desired platform to embed their videos from Google Drive.
In this article, we will take you through a step by step guide to embed videos from Google Drive and explore reasons why and how your sales team should embed videos into their marketing materials.
You could also share and track your video with Content Camel, but we will talk more about it later so you can make the best decision for your sales team.
To embed a video from Google Drive, follow these simple steps:
Step 1: Open the video you would like to embed in Google Drive.
Step 2: Click on the three-dots icon on the top right corner of the video.
Step 3: Choose Open in the New Window. This is an important step!
Step 4: In the new window, click the three-dot icon on the top right corner.
Step 5: Select Embed item…
Step 6: Copy the embed code and paste it into your website or blog.
Step 7: Save your changes and you’re done!
When embedding a video from Google Drive, there are a few things to keep in mind in order to ensure successful playback.
Here are a few tips:
Embedded videos are a powerful tool that marketers can use to capture attention and engage with their audience. By embedding a video into a web page or email, marketers can create an interactive experience that can help to persuade and convert viewers into customers.
Embedded videos can help to increase brand awareness and drive traffic to a website or landing page.
Here’s a list of why you can use embedded videos to scale your marketing efforts:
Interactive experiences are a great way to keep your visitors engaged on your website or blog. By embedding videos into your content, you can explain your products or services in a more interactive and engaging way for your readers.
Not only will this help to keep them interested in what you have to say, but it can also help to keep them on your site for longer by preventing them from traveling to different pages and websites.
While there are many ways to promote your products or services online, embedded videos can be a powerful tool to reach potential customers. By providing engaging and informative videos embedded within your content, you can help to introduce your products and services to potential buyers.
When creating embedded videos, there are a few things to keep in mind.
First, your video should be engaging and informative. It should introduce your products or services in an engaging way that will capture the attention of potential buyers.
Secondly, your video should be relevant to your audience. It should be something they would be interested in watching and will help them understand your products or services better.
Finally, your video should be short and to the point. Potential buyers do not have time to watch a long, drawn-out video, so make sure your video is concise and informative.
Embedding videos to your website or blog is a great way to build customer relationships. When customers can see and hear from you directly, it helps them feel more connected to your business. Plus, videos are a great way to show off your products or services and give customers a little taste of what you offer.
With better content organization, you can successfully build customer relationships.
Content organized into different stages of the sales funnel, you can meet your customers exactly where they are during their buyer’s journey, when your sales content is rightly organized for you to access.
By understanding user journeys, you can deliver custom buyer experiences and create journeys for your customers
When you embed a video on your website or blog, you’re also tracking user journeys.
By embedding a video, you’re able to see how users interact with the video, where they click, and how long they watch it. This information can help you improve your website or blog by understanding what content users are engaging with the most.
For example, if you see that users are clicking on a particular link in the video, you can ensure that the link is more prominent on your website.
Or if you see that users are watching the video for a long time, you know that it’s engaging and informative, you can use that opportunity to place a call-to-action button.
Overall, tracking data through embedded videos is a great way to understand how users interact with your website or blog.
You can track all your sales content with Content Camel’s auto generated short URLs. It gives you insights on user behavior and helps you improve your content by delivering exactly what the user needs.
Here’s how you can create trackable shortlinks for sales documents.
Embedding a video is pretty straightforward. It’s where you embed them that matters.
Usually you would need to embed your videos on a platform that is relevant and drives traffic to your business.
If you happen to have an integration with any business or if you’re a part of their partner program - like hubspot, you can embed your videos on their partner resource page to scale your reach.
Or you could embed videos on your guest posts to give the readers a visually convincing experience, eventually driving them towards your website.
When embedding videos on websites or any channel, be sure to choose videos that are high quality and will be of interest to your audience. Also, make sure to test the videos before embedding them to ensure they play correctly.
Embedding videos on your email outreach is the next best thing you can do when executing your next email outreach. As we mentioned earlier in the article, emails with embedded videos have increased open rates and CTRs.
By following these simple tips, you can create an engaging and informative experience for your users and keep them coming back for more!
As you scale up, you are going to have a larger video library and you’ll need a way to manage all of these assets. You will need a sales content management software that will help your sales team to manage and organize their sales content including videos.
When your files are organized, you can share them across channels through an auto generated URL instead of embedding them. Because the URL generated through Content Camel can help you track how a prospect interacts with your content, embedding those videos deprives you of tracking all that data.
With Content Camel, you can share and track these videos - understand user behavior and create tailored experiences based on all the data collected.
It’s much easier and the fastest way of sharing videos that enables your sales team on all fronts to perform efficiently.
👉 Learn more about organizing your assets with Google Drive Labels: what else your sales team needs more?
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Content Camel is a sales enablement tool used for sales content management. High-growth sales teams use our system to quickly find and share the right content for each specific sales situation and measure content use and effectiveness.