Google Drive Labels: Does your sales team need more?

Google Drive Labels: Does your sales team need more?

With the introduction of Google Drive Labels, content creators now have more options than ever to manage their content 🙌 .

But every platform has pros and cons, and you are often limited by what the system was designed for.

For example, excellent archiving and security may be great for an IT tech but not so much for marketers and sellers!

Your marketing team needs content management designed for marketing (think funnel stages, content types, and products). Your sales team needs software designed with selling in mind (think notifications and view reporting). You know, the things that help close deals faster and help buyers buy.

Google Drive can be an effective drafting and staging area for your files, but if you’re serious about selling, you know that you need better go to marketing organization and functions like document tracking.

For powerful features like these and more, you should consider a professional, best-in-class solution: Content Camel.

Still managing sales assets the old way?

Share and track collateral with Content Camel

What more do sellers need in a high growth world?

Your Sales team needs certain functionalities to streamline customer journeys and embrace a better way of selling. Instead of struggling to simply keep track of content, ditch the spreadsheets and the guesswork and really equip your sales team to master your very best collateral.

Unlike in the past, your buyers are more informed about your business. They don’t just want to know the high-level on what you’re offering, but rather are you the perfect solution to their problem?

B2B buyers consume an average of 13 content pieces before deciding on a vendor.
A mix of first and third party content is required to seal the deal.

You need different selling strategies and rich analytics tools, like Content Camel, to provide you with recommended actions on how to engage with your customers, as well as, help them to make smarter buying decisions.

And to execute that, your salespeople are constantly engaging with customers through a different type of content. What may work for one, may not work for the other. Thus, creating an abundance of content, which requires a sales content management tool.

b2b buyers how did you find content
Enable Sales with a mix of content sources

It’s no coincidence that Content Camel helps you manage your sales content by content type, funnel stage, and more while providing you with rich analytics. Because that’s exactly what your sellers need in a super competitive world.

And with Google Drive Labels, you’ll be restricted to managing and organizing your content without being able to access needed features and insights on how your content is performing. And you still won’t be able to easily store links along with your PDFs and PPTs.

These necessary features are critical in the enablement of your sales team 💪

  1. Powerful Search Features
  2. Document Tracking
  3. Custom Collections
  4. Content Requests
  5. Content Feedback

Powerful Search Functionality

Your sales team has a lot of assets across channels that need to be stored on one platform.

Why? Because it’s easy to access whatever and whenever on one platform rather than looking for it across multiple platforms.

And when you have your sales assets stored in a single platform, you need powerful search features, like in Content Camel, to help you locate your desired file within a matter of seconds.

Such powerful search functionality offers advanced filters, expanded organization, and default user filters. All to enable your sales team with accurate and effective content search because better content search means better content finding.

And when you’re quick with your content search, you are more able to provide accurate content to the prospects during each stage of the sales process. It improves your professional appearance and makes you look like you have your customer at the top of your mind.

It’s all about being authentic when engaging with your customer, that’s why it’s important to put your best content out there that resonates with your customer’s pain point.

And to do that better, you can break down your search and make it more effective by tagging/labeling your assets.

You can use Google Drive Labels to tag your files/documents but a smarter choice would be Content Camel because, unlike Google Drive Labels, you get to tag all your assets including documents as well as social media posts or videos, etc.

Document Tracking with Smart URLs

Another critical feature that your sales team should be using is document tracking with smart URLs.

These smart URLs are basically short links redirecting towards a landing page or any sales document that sellers share with their prospects.

With Content Camel, short URLs are auto generated for all your assets and users can customize these links. These trackable short links help you get insights on the number of clicks and track time spent on each document.

That’s not all it does – you get desktop alerts with Content Camel for every time a user interacts with your short link. Enabling your sales team to immediately take action on these lead notifications and deliver a timely response or re-engagement.

Learn How to Create Shortlinks for Sales Collateral

Create Custom Collections from Approved Marketing Collateral

When Sales is engaging with a prospect, they need every asset within their reach to close leads with the right content at the right time. To make that possible they’ll need organized content within their reach, everytime.

And with Content Camel, you get to organize your content with custom collections to help you sort through the clutter. Giving you the opportunity to create content libraries and clusters. You will be able to customize your collection based on funnel stages, content type, client base, or whatever works for your sales team.

Such organized custom collections help the sales rep to navigate through their content library more efficiently. And it will aid in Account Based Marketing campaigns and personalized sales outreach – tailored to the needs of specific buyers 👍

And what’s great about it is that there is less risk of redundant content. You don’t need to keep on creating new content when you have access to all of it and keep improvising on what’s working.

Content Requests

Content Requests, or the ability to centralize content feedback and new content requests, is something that’s definitely missing from Google Drive and other solutions. 🤔

To truly enable your sales team, you need them to be in sync with the creative and content teams. Since sellers are directly engaging with the prospect, they understand their needs better and know what type of content can lead towards a conversion. )By capturing Content Requests, you can skip the drive-by conversations and lost messages and capture requests to help close the sales loop for prospects and customers.

Not only you’re achieving inter-department collaboration but you’re also enabling positive work morale through shared goals.

In Content Camel, you can directly leave your requests in the content wishlist tab, either from the main app or from the Browser Extension. It’s accessible and user-friendly for all users.

Not really an option with G Suite, right?!

And it’s a known fact that when sellers provide insights, creative teams can create winning content to help them achieve their targets. 🙌

That’s what sellers need in this competitive and buyer-driven world – to engage with full authenticity and create winning patterns through their efforts.

Content Feedback

Continuing with the same thought as above, sellers while putting in requests for specific content, can also provide feedback regarding the existing content.

Helping the creative team to improvise their content into winning content. While also identifying problem patterns to eliminate from the process to improvise the quality of their content.

After all, your sellers understand your buyers’ pain points and marketing teams understand how to take dry content and make it appealing to those prospects.

And Douglas Karr advises that marketing/creative teams should heavily depend on the insights from their sales team to get the pulse of their customers and understand their concerns to craft an effective content creation strategy.

You can get your sales team and marketing team on Content Camel, and use the Content Wishlist feature to generate feedback for any content while putting in requests for any content.

Sales Enablement with Labels/Tags

Now that we understand what the sales teams need for better enablement, let’s quickly review two factors concerned with how
labels/tags are powering your sales enablement strategy.

These include:

  • Content Use
  • Content Management

Content Use

When your content is organized in a meaningful way, you’re more likely to engage your prospect with a variety of content as per need. It’s only possible when you have organized with the help of labels and tags.

Google drive labels and Content Camel’s tagging feature helps you manage your content within specific categories. With GSuite and Google Drive labels, you can assign a maximum of 5 tags per file.

And when you have limitations of a few labels, you need to limit your labeling/tagging strategy as well.

However, with Content Camel, you organize your content for different levels of customer engagement, geographical sales area, demographics and etc. There’s no limitation to the labeling/tagging feature.

It all depends on how the sales team uses the content to engage with the customer. And when the sales rep needs specific content, they can find it with tag searching.

Content Management

You can better manage your content within libraries. It keeps you aware of the existing content and keeps it up to date. Your teams will be proactive with their research and help you generate value out of all your assets.

With the help of labels/tags, you can quickly search for the specific content, and find it right there and then.

When you’ve successfully created content libraries, and created a labeling/tagging strategy, you can assign labels/tags to each asset while uploading it on Content Camel or Google Drive.

When managing your content is no longer a pain – with out of date spreadsheets and teams ignoring the latest updates, then that’s when your sales are truly enabled to win clients and generate untapped revenue. ✅

Ditch spreadsheets and clunky Drives 👎

Share and track collateral with Content Camel

You Don’t Need Google Drive Labels

Let’s be clear, your sales team doesn’t need Google Drive Labels. Yes, it can be helpful in organizing your content but it’s not assisting your sales team in a way that going to solve the clutter, really aid in search, and help sales move deals forward.

And that’s not a surprise.

👉 Mostly because Google Drive Labels is designed for content retention.

Organizations keep their files in Google Drive for a lot of different reasons across all departments. Often, it’s intended for long term storage without frequent use, but not really for sales enablement, is it!?

And the fact that it wasn’t built with sales in mind, its Labels feature does not offer much value as you try to categorize go to market materials for search. Other than just 5 basic labels per document to organize your files and folders.

As an alternative, Content Camel offers unlimited tagging, document tracking, and seamless migration, to maximize the value of all your sales assets. And what could be more convenient than the fact that you can integrate your Google Drive with Content Camel!

Another surprise and serious drawback with Google Drive is that it doesn’t store hyperlinks, only documents.

Meaning that you can’t upload relevant links; youtube videos, blog posts, social media posts, etc. This means you go back to using spreadsheets, and that’s the last thing you want in a high growth sales team.

For marketers, this means it’s really challenging to get sales to share content on the website. Because they can’t find it!

With Content Camel, you don’t have to make that choice because you can upload all types of sales content you create.

This way, sales and marketing teams find themselves in a win-win situation.

Content Camel: The right way to label/tag your assets

Content Camel is specifically designed for sales and already offers tagging/labeling feature.

Assisting them in their selling process, Content Camel offers powerful search functionality with accurate insights, to help sellers organize and manage their content efficiently.

It helps them streamline their selling process using funnel-appropriate content to close deals effectively.

With custom tags/labels, sellers can organize their content as per their priority to engage with the prospect at the right time with the right piece of content.

Below we have created a quick comparison between Google Drive Labels and Content Camel.

Google Drive Labels Content Camel
Label limit 5 Unlimited
Document Tracking None
Custom collections None
Content requests None
Content feedback None
Insights None
Permission Management
Data Migration

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