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Avoid the Endless Loop of Docs that Sales Ignores

“I created a one-pager 6 months back—and an AE just requested it to be created again. They had no idea this document existed.” This is something we hear far too often when marketers talk about content usage internally. When you add shared drives and terrible content management systems to the mix, that problem only gets worse with time. If you want to create a system that stops your content from going into the endless abyss of your shared drive, this guide is for you.

12 Tips for a Successful Sales Enablement Rollout You Can’t Miss

As companies understand the importance of sales enablement, they invest more time and resources to set up a robust sales program. There are always many hiccups when you roll out the program. It could be a lack of adoption of a sales enablement tool, ineffective training methods, or a lack of alignment between leadership and sales. Ultimately, it negatively impacts your deal cycles and client churn—preventing you from reaching your revenue goals for the year.

How To Measure Your Sales Enablement Efforts | Content Camel

Sales enablement is a term you may have heard bandied about in recent years, but what does it actually mean? Quite simply, it’s the process of equipping and empowering salespeople to sell more effectively. But measuring the effectiveness of sales enablement can be tricky. This article will explore some ways to measure the impact of your sales enablement efforts. We’ll look at how you can determine whether your team is engaging with the content you’re publishing, how your buyers are engaging with that content, and how you can close in on the gaps in your sales content strategy.

Battlecard Templates 101: What Are They & How to Create Them

Today’s buyers are well-informed, and their research goes beyond comparing product features. They want to know what sets your offer apart and why they should invest in you. The sooner you get that information to them, the higher the chances of a sale. But knowing exactly how your company differentiates itself in the market against specific competitors is a massive undertaking. This is where the power of battle cards comes into play.

How to Offer Sales Enablement Services as an Agency in 2024

Buying journeys have become complex. As more buyers get involved, sales reps find it harder to close more deals faster. This is one of the reasons why sales enablement is considered a critical business function. Buyers require constant engagement at every stage of the buying process—but many companies struggle to maintain this momentum. They don’t know how to engage or even what to do at which stage. This creates a ripe market opportunity for agencies to fill this gap for companies lacking a sales enablement plan.

Managing Sales Assets in Google Sheets

Managing Sales Assets in Google Sheets Google Drive is commonly used for a number of different purposes— even when it’s maybe not the best solution. It is, for example, often used to store and organize sales asset management, which is possible but not _ideal. _ When using Google Drive, sales teams frequently report issues like assets, not being able to track the right data around asset usage, or issues with permissions and access.

Is Notion Worth The Hype For Marketers? [2024 Review]

Run a quick survey of a marketing audience, asking them what their favorite project management tool is. A good seven times out of ten, you’ll hear Notion. Often described as the “second brain,” Notion has gained popularity in the past few years thanks to the level of flexibility and cost-effectiveness it offers. Considering many project management tools can be complicated or costly, this tool comes to your rescue. If you’re wondering whether it’s the right choice for your marketing team, you’re in the right place.

CoSchedule for Content Workflows: Is it Worth it?

Every marketing team we’ve spoken to struggles with project management. This is especially true as they’re scaling production as it becomes harder to track who’s responsible for which task and how the work is progressing. If this sounds like you, it’s time to invest in a marketing suite that lets you manage, report, and store content in one place. In this article, we’ll review CoSchedule, a marketing software that lets content teams do all this and more.

Need a Content Management Tool? Why Content Camel is Your Best Bet

How Content Camel is Disrupting the Sales Enablement Industry The way we use content these days is changing. It’s no longer just a blog post on your website—it’s sales enablement content now. Sales and marketing teams need to align on which content assets are the best suited to cater to prospective customers at every stage of the buyer journey. But if you don’t have the right tools to collaborate, manage, and track these assets, all your efforts go to waste.

Marketing Collateral Management Software: How to Choose the Right One?

The issue of effective marketing collateral management—how do you streamline assets? As a marketer, you know the value of good content and how it impacts your company’s bottom line. These resources—from brochures to presentations—are pivotal in shaping a buyer’s perceptions and influencing decisions. Yet, they get buried in a shared drive, never to be seen or thought of again. On the other hand, the sales team, desperate for the right collateral during a client interaction, struggles to find it.

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