Every marketing team we’ve spoken to struggles with project management. This is especially true as they’re scaling production as it becomes harder to track who’s responsible for which task and how the work is progressing. If this sounds like you, it’s time to invest in a marketing suite that lets you manage, report, and store content in one place. In this article, we’ll review CoSchedule, a marketing software that lets content teams do all this and more.

How Content Camel is Disrupting the Sales Enablement Industry The way we use content these days is changing. It’s no longer just a blog post on your website—it’s sales enablement content now. Sales and marketing teams need to align on which content assets are the best suited to cater to prospective customers at every stage of the buyer journey. But if you don’t have the right tools to collaborate, manage, and track these assets, all your efforts go to waste.

The issue of effective marketing collateral management—how do you streamline assets? As a marketer, you know the value of good content and how it impacts your company’s bottom line. These resources—from brochures to presentations—are pivotal in shaping a buyer’s perceptions and influencing decisions. Yet, they get buried in a shared drive, never to be seen or thought of again. On the other hand, the sales team, desperate for the right collateral during a client interaction, struggles to find it.

The buyer journey is getting more convoluted by the day. For example, in B2B organizations, the sales cycle can last three to nine months — with up to ten decision makers involved before you get the sale. Prospects flit in and out of the sales funnel, disengaging when you feel they should be converting. At some point, you have multiple spreadsheets filled with contacts from leads that dropped off during the sales process.

The steep costs of sales enablement software—is a $50,000 contract the only option out there? Every company wants to increase high-intent leads and closed-won deals to improve their year-on-year growth actively. But that often comes at a cost. These days, you have sales enablement software specifically designed to help your sales reps do more—and sell more. From sales content management systems to sales intelligence tools, many options exist. But with the rising cost of doing business, finding the budget to invest in a $50,000 contract every year on one tool is challenging.

Why templates are key to operationalizing marketing and sales workflows Whether you’re a marketer or sales rep—you’re tasked to do more with less time. Speed, efficiency, and personalization are important, but none happens without a solid workflow. Templates are an excellent solution to find a delicate balance between scalability and customization. Typically, people misunderstand templates as tools for standardization that aren’t flexible or scalable, but that’s not true. At Content Camel, we’ve created many templates for marketing and sales teams—making them some of our most in-demand content.

Picture this: A new prospect reaches out to your SDR, asking them for a rundown on a specific feature of your product. They reached out to you because they’re unable to find that one asset meant for this purpose. You spend hours hunting it down—only to discover that it’s not the one you want. Unfortunately, this happens far too often. Due to this, companies are unable to maximize their content’s conversion potential as internal teams can’t access it when they need it.

If you’re looking to build a sales enablement strategy and are confused about what content you must create first, this post is for you. This article will discuss the types of sales enablement content with examples and how you can create them to make your next sale. Let’s start with understanding what sales enablement content is. What is sales enablement content? Sales enablement content helps sales teams convert leads and increase their company’s revenue.

Out goes shared drives and wikis, and in comes purpose-built content management software—here’s why “Hey! Can you send the new ebook we launched last quarter? I have a high-intent lead, but I can’t find it anywhere.” Does this sound too familiar? That means you’re struggling to make the most out of your drive because of the lack of a dedicated content management system. Many companies, including us, have fallen into the trap of defaulting to Google Drive or shared wikis to store and manage their content.

How Marketing Can Accelerate Sales Marketing and sales are two entirely separate departments, and for too many businesses, they operate completely independently of each other. This can cause a lot of chaos, as ultimately marketing and sales alignment is essential for everyone to succeed. When your marketing and sales team are successfully working together, marketing won’t just bring more leads to sales, but the team can deliver higher quality and better-qualified leads to the sales team.