in Marketing , Content marketing , Product marketing management The Real Reasons Customers Care About Your Product In a world overflowing with options, it’s easy to get caught up in the race to add more features, more bells and whistles. But let’s pause for a moment and ask ourselves: What truly matters to our customers? Shifting the Spotlight to the Customer We often focus on what we think is impressive about our product – the cutting-edge technology (AI cough cough), the innovative features, the fancy design (rebrand! cough cough).