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Managing Sales Assets in Google Sheets Google Drive is commonly used for a number of different purposes— even when it’s maybe not the best solution. It is, for example, often used to store and organize sales asset management, which is possible but not _ideal. _ When using Google Drive, sales teams frequently report issues like assets, not being able to track the right data around asset usage, or issues with permissions and access.

Run a quick survey of a marketing audience, asking them what their favorite project management tool is. A good seven times out of ten, you’ll hear Notion. Often described as the “second brain,” Notion has gained popularity in the past few years thanks to the level of flexibility and cost-effectiveness it offers. Considering many project management tools can be complicated or costly, this tool comes to your rescue. If you’re wondering whether it’s the right choice for your marketing team, you’re in the right place.

Every marketing team we’ve spoken to struggles with project management. This is especially true as they’re scaling production as it becomes harder to track who’s responsible for which task and how the work is progressing. If this sounds like you, it’s time to invest in a marketing suite that lets you manage, report, and store content in one place. In this article, we’ll review CoSchedule, a marketing software that lets content teams do all this and more.

How Content Camel is Disrupting the Sales Enablement Industry The way we use content these days is changing. It’s no longer just a blog post on your website—it’s sales enablement content now. Sales and marketing teams need to align on which content assets are the best suited to cater to prospective customers at every stage of the buyer journey. But if you don’t have the right tools to collaborate, manage, and track these assets, all your efforts go to waste.

The issue of effective marketing collateral management—how do you streamline assets? As a marketer, you know the value of good content and how it impacts your company’s bottom line. These resources—from brochures to presentations—are pivotal in shaping a buyer’s perceptions and influencing decisions. Yet, they get buried in a shared drive, never to be seen or thought of again. On the other hand, the sales team, desperate for the right collateral during a client interaction, struggles to find it.

Despite over 70% of marketers spending more on content marketing, only 55% of the best b2b marketers have a documented content strategy. Right now, you might be feeling the pain of needing a content strategy for sales content or maybe you’re simply feeling the frustrations from trying to get stuff done without an overall plan. What if you could guarantee great sales content that’s produced on a regular schedule? The best of the best recognize the impact of content strategy on their content production, and there’s plenty of room for improvement for everyone else.

One of the most secure locations to store documents, photographs, and videos is within your Google account, which is protected by a password. Unfortunately, Google Drive does not specifically provide file or folder protection with a sharable password. Sure, it does provide the option to limit access to your files using specific sharing settings. Yes, you can also share a Drive Folder (or doc) with another Google Account, but sometimes you’re looking to share an asset or folder with an email address that is not connected with a Google account.

The buyer journey is getting more convoluted by the day. For example, in B2B organizations, the sales cycle can last three to nine months — with up to ten decision makers involved before you get the sale. Prospects flit in and out of the sales funnel, disengaging when you feel they should be converting. At some point, you have multiple spreadsheets filled with contacts from leads that dropped off during the sales process.

The steep costs of sales enablement software—is a $50,000 contract the only option out there? Every company wants to increase high-intent leads and closed-won deals to improve their year-on-year growth actively. But that often comes at a cost. These days, you have sales enablement software specifically designed to help your sales reps do more—and sell more. From sales content management systems to sales intelligence tools, many options exist. But with the rising cost of doing business, finding the budget to invest in a $50,000 contract every year on one tool is challenging.

Why templates are key to operationalizing marketing and sales workflows Whether you’re a marketer or sales rep—you’re tasked to do more with less time. Speed, efficiency, and personalization are important, but none happens without a solid workflow. Templates are an excellent solution to find a delicate balance between scalability and customization. Typically, people misunderstand templates as tools for standardization that aren’t flexible or scalable, but that’s not true. At Content Camel, we’ve created many templates for marketing and sales teams—making them some of our most in-demand content.