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Deep dive insights from sales enablement to content marketing.


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    The Ultimate Guide to Creating a Content Marketing Workflow

    How To Align Marketing and Sales for Successful Sales Enablement Very few marketers can say that their content production workflow is a well-oiled machine. That’s because too often, they try to fit into a rigid workflow instead of creating one that works for them. You need high-quality, carefully crafted content that delights your target audience while delivering results month after month. But how can you achieve that without having the right systems in place?

    How To Align Marketing and Sales for Successful Sales Enablement?

    How To Align Marketing and Sales for Successful Sales Enablement Any chief marketing officer (CMO), RevOps specialist, and sales or marketing team member can tell you that there can be a significant disconnect between the marketing and sales teams. This disconnect isn’t just a potential cause for tension, but it can also cause substantial lost revenue. And while everyone plays a vital role in sales enablement, it’s clear that you need marketing and sales fully aligned for everyone to be more successful.

    Marketer’s Ultimate Guide to Sales Qualification

    Marketer’s Ultimate Guide to Sales Qualification Whether the prospect has come to you, or you have reached out to them, the first discovery call will be pivotal for your sales team. During this call, you will be understanding your prospect’s intentions, their business, and any pain points that they are trying to overcome, etc. At this point, you would want to assess your prospect against the solution you are offering and their ability and desire to purchase.

    How To Create And Maintain A Sales Content Management System

    Most businesses struggle with maintaining their content inventory because of the lack of a robust sales enablement content management system. For sales teams, the goal is to meet their quota by any means necessary, but more often than not, the driver turns out to be content. For example, prospects might ask sales reps how a specific product feature works or the ROI of purchasing the product. They’ll likely send a case study or product brochure addressing these points.

    Best Practices for Setting Up a BDR Team

    There’s no one-size-fits-all answer when it comes to setting up a Business Development Representative (BDR) team, but there are some best practices and BDR strategies that can help ensure its success. First, it’s important to have a clear understanding of what your BDRs will be responsible for. What’s their primary purpose? Are they generating new leads? Qualifying prospects? Nurturing leads? All of the above? Once you know what their main focus will be, you can start to build out your team.

    Building a Content Library

    - Picture this: A new prospect reaches out to your SDR, asking them for a rundown on a specific feature of your product. They reached out to you because they’re unable to find that one asset meant for this purpose. You spend hours hunting it down—only to discover that it’s not the one you want. Unfortunately, this happens far too often. Due to this, companies are unable to maximize their content’s conversion potential as internal teams can’t access it when they need it.

    How to Create a Better Sales Onboarding Plan and Process

    Your sales onboarding plan may be the reason why your reps are not meeting their targets. A recent study by Spekit surveyed 500 people and found that 47% of salespeople quit their job because of poor onboarding and training programs. That’s because most companies rely on ineffective or outdated onboarding methods that don’t properly prepare new sales reps for success. If you want to make sure your sales team doesn’t become another statistic, it’s important to invest in a good sales onboarding plan and process.

    How to Define and Build Your Sales Enablement Charter

    Throughout the development of your sales strategies, you will face certain blockages. These can inhibit progress on your projects and must be dealt with immediately. What do we do when we are stuck at a river? We build a bridge. A sales enablement charter, like a bridge, can elevate you above these issues and allow you to continue working effectively. A sales enablement charter ensures that sales reps have the information and resources they need to sell effectively.

    How To Import and Export Documents in Google Drive

    Sales and marketing teams have always had to collaborate in order to create a successful product. Since considerable sales and marketing teams use Google Drive, this collaboration process has become much more convenient. By sharing documents on Google Drive, sales and marketing teams can keep track of all the latest updates in one place. This allows them to work more efficiently and effectively together. However, there may be times when you need to import or export a document from Google Drive.

    One-Pager Examples

    A one-pager is a document that gives a high-level overview of something, usually one topic. One-pager can be used for just about anything - from summarizing an event to giving an overview of a company or product. The key is to tailor the one-pager to its intended audience. That means prioritizing the design and content based on what is most important to them. For example, in the business world, one-pagers are typically heavy on text and light on graphics.

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