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90 Day Director Of Marketing Checklist

New directors of marketing can face serious uphill battles as they step into their new role. Every company and product is different, and so your techniques and strategy will need to adapt as well. Whether you’re working in an industry that’s totally new or so familiar you know it like the back of your hand, there are certain key steps to take when beginning your role as the director of marketing.

4 Easy ways to categorize files in SharePoint

How do I categorize files in SharePoint? It’s no secret that it’s difficult to organize documents, photos, and other files. Most of us have this challenge with all of our digital assets and files. And really hard when collaborating with a team. This is especially true on an organizational platform like SharePoint where you have the ability to create custom folders and sub-folders to organize your files in any way you want.

How to use HubSpot for Sales - 11 Winning Ways 💪

Hubspot offers a Sales Hub for small businesses as well as enterprise-level organizations. Offering free and premium plans for its Sales CRM, it caters to any and all business requirements (probably including yours!). HubSpot is built around the following four plans – designed to go from startups to scaling businesses and enable you to grow the business: Free CRM Starter Professional Enterprise Close more deals, faster Content Camel pairs with Hubspot to do more with sales content And here’s what we’ll cover related to sales, the Sales CRM, and integration with the Marketing Hub:

How to deliver custom buyer experiences

“The single biggest challenge of selling today is not selling, it is actually our customers’ struggle to buy.” Brent Adamson (Gartner) Buyers are generally overwhelmed with options. They find themselves struggling between multiple choices, and spend too much time and energy understanding who’s offering what, and what will work best. How can we make our buyer’s job easier? 🤔 One solution is to create custom buyer experiences to target the specific pain points of each customer and show how we address exactly the problem they’re trying to solve.

Google Drive Labels: Does your sales team need more?

With the introduction of Google Drive Labels, content creators now have more options than ever to manage their content 🙌 . But every platform has pros and cons, and you are often limited by what the system was designed for. For example, excellent archiving and security may be great for an IT tech but not so much for marketers and sellers! Your marketing team needs content management designed for marketing (think funnel stages, content types, and products).

What if you don't use technology to enable your sales team?

I don’t have to tell you sales is competitive. In today’s environment empowering your sales team with the right sales enablement tools is essential for your business’s success. Sure, back in the day, many businesses have seen success without those tools. But, seriously, times have changed and so have your buyer’s behaviors and demands on sales productivity.. Are you depriving your sales team of the cutting-edge sales tech to save a few bucks?

A Product Messaging Template for Repeatable Product Messaging

Improve Your Product Messaging with our Product Messaging Template Here’s the situation – you sell products or services, but we’ll just call them “products” for simplicity here. Most of the Sales and Marketing team are on the same page about what your product does – some of the values and benefits it provides, how it’s a bit different and generally how to talk about it. But, you know that consistency is key to driving understanding with your buyer and that only consistency brings the repeatability that drives word of mouth and smooths out the purchasing cycle.

Confluence Wiki Alternative for Marketing and Sales

Confluence: A Corporate Wiki Confluence is a corporate wiki that definitely brings heightened collaboration to teams and some marketing and sales teams are using Confluence for sales content management and sales playbooks. Maybe that’s you and your team? If so, that means with Confluence you can bring your entire team together on one platform to access any specific piece of information and manage projects. It increases transparency across the organization for all ongoing projects, daily activities, and resources vital to your business.

How to create shortlinks for sales docs

Your sales documents help you convert your leads into customers 🎉🙌 They do, right? Of course! You can easily prove it by measuring which documents are used most by your sales team, which ones your prospects open and read, and… Umm, you are tracking them… aren’t you? OK, whether you track them or not, don’t worry. You’re in the right place now, because we’re reviewing how you can analyze usage by creating short links to track your sales documents.

How to Create a Persona Template

How to Create a Buyer Persona If you want a consistent and repeatable message across all of your teams and increase your conversion rate, then we have the buyer persona template for you! Yes, there are different types of persona templates to download (like the Hubspot persona template or this post from Hootsuite), and just so you know, this isn’t a re-run of the same old persona templates. This isn’t a brand messaging guideline.

Wrangle your content. Drop the Drive.

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