Product Marketing Management

Sales Battlecard Template + Examples: Competitive Intel That Reps Actually Use

A sales battlecard is a one-page competitive intelligence reference that tells a rep exactly how to position against a specific competitor: when you …

20 Sales Deck Examples We'd Actually Sit Through

I’ve sat through hundreds of sales decks. Most of them lost me by slide 3.

Here’s the pattern: company logo, mission statement, “we …

Case Study Templates That Actually Get Made (And Convert)

Let me tell you the real reason most B2B teams have fewer case studies than they need.

It’s not because they can’t write. It’s not …

The Sales Collateral Checklist by Funnel Stage

Every piece of sales collateral exists to answer one question: “What does the prospect need to move to the next stage?”

If you can’t …

Highspot Alternative for SMB Teams: Sales Content Management Without the Enterprise Price Tag

You searched for “Highspot alternative” – so I’m guessing one of these is true:

1. You evaluated Highspot, saw the pricing, and …

Seismic Alternative for Growing Teams: Sales Content Management Without the Wait

Here’s a scenario I hear about all the time:

Your marketing team spent three months evaluating sales enablement platforms. You picked Seismic …

The Real Reasons Customers Care About Your Product

In a world overflowing with options, it’s easy to get caught up in the race to add more features, more bells and whistles. But let’s pause for a …

Pricing Strategy and Pricing Models - Optimizing Sales

Pricing is your biggest lever that you probably spend the least amount of time testing and optimizing. I totally understand why – pricing is …