Have you ever been a buyer and felt like bashing your head into the keyboard just trying to make a purchase? This can be true for any industry (buying my first car felt like an introduction to torture), but it’s particularly common in B2B and especially SaaS brands. The B2B buyer’s journey is naturally longer than most B2C journeys, but the reality is that marketing and sales funnels aren’t actually helping that— they’re making it worse.

When it comes to sales enablement, there are plenty of tools in your arsenal. Highly trained sales team members. High-functioning, fast-loading sites. Landing pages that collect all the qualifying information you need and live chat options to grab users while they’re on the site. All these options… and yet video is still one of the most powerful sales enablement tools at your disposal here. When used correctly, video can help you do everything from educating and training your sales team, to supporting your marketing efforts.

Sales enablement is important. You need to have a strategy and processes in place to ensure that your sales team has all the tools, data, resources, and even content that they need in order to do their jobs well, because without sales, your business is toast. Sales enablement is only possible, however, when you have the right budget in place for it. That’s what we’re focusing on today. We’re going to talk about sales enablement budget planning, and the three crucial parts of the planning and allocation process you need to follow along with sales enablement budget best practices.

Your sales rep’s job is not easy. In many cases, they’re trying to tackle a large number of tasks at once, and sometimes for a single client, including the following: Qualifying leads Product demos and education Creating custom deals Overcoming objections Generating and signing contracts Setting up onboarding Tracking sales performance They’ve got a big job, and the reality is that they likely need a lot of content to help sell more.

Marketing and sales spend an enormous amount of time hashing out different pipeline stages and funnel stages, trying to determine at what point different users fit into each. And you probably have an established process, so reviewing that will be incredibly helpful and save everyone a lot of time and testing. In order to help you create a stronger marketing and sales funnel upfront that converts more, we’re going to go over how to design a perfect marketing sales funnel design that will make every department happy.

Any chief marketing officer (CMO), RevOps specialist, and sales or marketing team member can tell you that there can be a significant disconnect between the marketing and sales teams. This disconnect isn’t just a potential cause for tension, but it can also cause substantial lost revenue. And while everyone plays a vital role in sales enablement, it’s clear that you need marketing and sales fully aligned for everyone to be more successful.

When you’re marketing and selling your product, it’s important to know what to lead with so that you’re most likely to drive the sale. Do customers love your pricing? Are your products or services higher-quality, with unique features? Or maybe you’re known for outstanding customer service and fast response times. People make buying decisions based on a number of different factors, but your best chance at driving the conversion is knowing how to leverage value-based selling to get them to purchase from you.