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4 Case Study Examples (& Reviews) You Need to See

Case studies are an invaluable marketing and selling tool. Most customers love seeing concrete data when they’re in the consideration stage of the buyer’s journey. This is true for both personal and professional purchasing decisions. If you were considering online dating platforms, for example, which would be more appealing: Let us help you find your future spouse! We’ve helped 240,000 users find their spouse— and 57% of users delete the app within four months because they’ve found a committed relationship!

Crafting Email Pitches & Sales Scripts that Work

A critical part of most sales development representatives (SDRs) jobs involves prospecting. They’ll find new leads, and may even start the initial outreach process through either cold calling or cold emailing. Because cold emails can be sent so quickly, they’re a popular choice for many SDRs and other sales representatives. And so, in order to help you get as much success as possible since cold emailing is difficult enough already, we’re going to go over how to craft email pitches, including sales scripts templates that actually work and advice from experts who know how to get results.

How to Use Marketing Content to Drive Sales

Google Drive, as you likely already know, is a wildly popular cloud storage platform. It’s often used by teams for collaboration on projects ranging from content marketing to reports for key stakeholders and more. Many businesses create and even store some of their most high-value content in Google Drive. And, unsurprisingly, many businesses want to be able to track activity on those high-value pieces. They look for benefits like trackable links, which can help keep track of who is viewing a document and where t hey came from.

How to create a compelling case study

Case studies can be powerful selling tools for B2B and SaaS brands. They give you an opportunity to show what your products or services can really do, how they work, and the long-term impact that happy customers get after the work is done. Strong, compelling case studies can set you apart from the competition and help potential customers understand what to expect when working with you. As an added bonus, they can also be optimized for SEO and provide you with plenty of original data that you can leverage as an expert in your field.

Managing Google Drive Multiple Accounts: Everything You Need to Know

Plenty of businesses use the Google suite of tools— and specifically Google Drive— for a wide number of reasons. It’s free (or low cost if you’re paying for the business tools), it’s easy to use, it’s got basic collaboration features, and it’s got plenty of storage. Google Drive is great for creating content, but there are downsides to using it when you want to store and manage content. This becomes even more true when you’re looking at trying to manage multiple Google Drive accounts, which is what we’re going to talk about today.

Why You Need Google Drive Alternatives for Content Management

If you’re working in any field even tangentially related to content creation of any type, you’re likely all too familiar with Google Drive. Google Drive is a great resource. As a freelance content writer, I can vouch for the fact that it makes content creation and collaboration incredibly easy. As long as the internet connection is good, it can help you source links in-doc, you can use extensions for improved content creation (like Grammarly or Semrush’s SEO Writing Assistant), and there are outstanding collaboration features.

How to Create Content Marketing Workflow That Drives Sales

Content marketing is a popular go-to in B2B and SaaS marketing, but brands sometimes report mixed success. When I start working with new brands that have struggled to get the results they want, I typically find that one or more of three common issues is at fault: There’s a lack of a proper content strategy that considers business goals and your audience There’s a lack of consistency There’s no established content marketing workflow Today, we’re going to talk about the last bullet point: Your content marketing workflow.

Setting Your Team Up for Success - How to Make Successful Sales Calls

As popular as emails are for B2B communications, an enormous amount of business is still happening over the phone. Sales calls (including both phone and video call) specifically play a vital role in the B2B and SaaS buying process, ranging from cold calls, to booked demos, to ongoing communications to customize and close deals. There truly is an art to a great sales call, but it’s also like a science, too.

Is There Really Such a Thing as Sales Enablement?

Sales enablement is a priority for many businesses right now, to the point where it’s almost a buzzword. There are tools, strategies, and even entire job roles in businesses' dedicated exclusively to sales enablement. But is there really such a thing as sales enablement? The answer is both yes and no— sales enablement exists as a goal, and there are plenty of tools and resources designed to help with that.

Content Marketing SEO How To: Resource Pages

Resource pages should exist to help buyers buy, or users help themselves. They can also be a boon to SEO efforts if done correctly. Why else would we put these resources on our websites? The truth is, however, resource sections are often an afterthought. Over time, they can become the junk drawer of our websites. By defining our objectives and understanding what we can accomplish with resource sections, we can structure the best resource page possible.

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