In a world overflowing with options, it’s easy to get caught up in the race to add more features, more bells and whistles. But let’s pause for a moment and ask ourselves: What truly matters to our customers? Shifting the Spotlight to the Customer We often focus on what we think is impressive about our product – the cutting-edge technology (AI cough cough), the innovative features, the fancy design (rebrand! cough cough).

We were going to kickoff this newsletter with an exploration of AI hype and haters – all the bad press lately – and review the Hype Cycle curve that we’re in, but TikTok just launched their fake people and influencers capability. So. Let’s. Start. There. AI Bots are Coming For Your Screens In the you-knew-it-was-coming-but-not-quite-yet category, Tiktok just broke the Internet a bit more with their launch of AI generated (aka fake) people and AI generated influencers (aka attack of the clones).

Discover how to use webhooks to keep your CRM, sales team, and other systems up to date with content alerts Typically, it’s really difficult to know what content is being used – who on your team is sharing what and who out there in the world is engaging with it. Storing your go-to-market assets in Google Drive, Sharepoint, and other file systems doesn’t do much to organize content let alone allow you to track it.

Introducing an effortless way to create better content titles We get it. Part of the hard part of creating and maintaining an up-to-date content library is making sure that the content is easily findable and readable. With the emphasis on readable, let’s break down the anatomy of a typical asset and what we’ve done to make sure content is the most easily accessed for you and your team as you organize and share those go to market assets that drive sales forward.

Improve Your Product Messaging with our Product Messaging Template Here’s the situation – you sell products or services, but we’ll just call them “products” for simplicity here. Most of the Sales and Marketing team are on the same page about what your product does – some of the values and benefits it provides, how it’s a bit different and generally how to talk about it. But, you know that consistency is key to driving understanding with your buyer and that only consistency brings the repeatability that drives word of mouth and smooths out the purchasing cycle.

Despite over 70% of marketers spending more on content marketing, only 55% of the best b2b marketers have a documented content strategy. Right now, you might be feeling the pain of needing a content strategy for sales content or maybe you’re simply feeling the frustrations from trying to get stuff done without an overall plan. What if you could guarantee great sales content that’s produced on a regular schedule? The best of the best recognize the impact of content strategy on their content production, and there’s plenty of room for improvement for everyone else.

One of the most secure locations to store documents, photographs, and videos is within your Google account, which is protected by a password. Unfortunately, Google Drive does not specifically provide file or folder protection with a sharable password. Sure, it does provide the option to limit access to your files using specific sharing settings. Yes, you can also share a Drive Folder (or doc) with another Google Account, but sometimes you’re looking to share an asset or folder with an email address that is not connected with a Google account.

Perform a Sales Content Audit to Streamline Your Sales Process Did you know that the average B2B buyer consumes over 10 pieces of content before making a decision? Of course you know that. So, I bet finding the right piece of content is standing between your sales team and new customers right now. And if your marketing collateral is a jumbled mess across many folders (like I usually see), your sales team is probably missing the content they need to convert a warm lead to a paying customer.

How to Create a Buyer Persona If you want a consistent and repeatable message across all of your teams and increase your conversion rate, then we have the buyer persona template for you! Yes, there are different types of persona templates to download (like the Hubspot persona template or this post from Hootsuite), and just so you know, this isn’t a re-run of the same old persona templates. This isn’t a brand messaging guideline.

Pricing is your biggest lever that you probably spend the least amount of time testing and optimizing. I totally understand why – pricing is difficult to change (even when you’re small and especially when you are large), and you have to deal with complex questions of involving existing customers and even prospects in your pipeline. But having a pricing strategy that you manage like your product roadmap has outsized rewards. You can anticipate issues, build a plan, and enable Sales to be significantly more successful.