Open navClose nav

Who Owns Sales Enablement? PMM, Marketing, or Sales?

Who Owns Sales Enablement? PMM, Marketing, or Sales? Knowing exactly what your role is at work and what you’re responsible for is crucial. You don’t want to drop anything accidentally that’s supposed to be on your plate. It’s also important because you need to know who owns certain tasks, or it’s easy for different departments or team members to end up arguing over who exactly is responsible for specific responsibilities.

How to Develop a Sales Content Strategy

Despite over 70% of marketers spending more on content marketing, only 55% of the best b2b marketers have a documented content strategy. Right now, you might be feeling the pain of needing a content strategy for sales content or maybe you’re simply feeling the frustrations from trying to get stuff done without an overall plan. What if you could guarantee great sales content that’s produced on a regular schedule?

How to do a Sales Content Audit

Perform a Sales Content Audit to Streamline Your Sales Process Did you know that the average B2B buyer consumes over 10 pieces of content before making a decision? Of course you know that. So, I bet finding the right piece of content is standing between your sales team and new customers right now. And if your marketing collateral is a jumbled mess across many folders (like I usually see), your sales team is probably missing the content they need to convert a warm lead to a paying customer.

Resource Centers Suck the Life Out of Content

At Content Camel, we’re constantly thinking about helping buyers buy, and looking back at building our own resource center on our site, we realized that almost all resource centers fall short from delivering content organized for the buyer. So why is that? Get templates, best practices. Insights. Join our newsletter to take it to the next level And, yeah, ours could be improved too, so we totally understand the struggle, but these issues stuck out as we did our research:

How to Build a Free Pricing Calculator

When you really break it down, helping buyers buy is really what your marketing site is all about, right? That’s certainly how we think about things here, at Content Camel. And it was obvious after many sales calls that a pricing calculator would be helpful – even though we have standard pricing (which is pretty rare in the sales enablement space). On average, B2B buyers consume up to eight vendor-created pieces of content and five third-party pieces before making a buying decision, according to research by FocusVision.

How To Reduce the File Size of a PDF

So you have a PDF file that’s just a little too big (or really too big!) to send over email. Or upload. What do you do? Luckily, there are several ways to compress a PDF file without sacrificing quality: Compress the file using Adobe Acrobat Pro Compress it on your computer Compress the file using an online compression tool. Compress it on WinRAR. So, there a number of ways to reduce file size, but some methods are more effective than others.

How To Password Protect Your Google Drive

One of the most secure locations to store documents, photographs, and videos is within your Google account, which is protected by a password. Unfortunately, Google Drive does not specifically provide file or folder protection. However, it does provide the option to limit access to your files using specific sharing settings. Yes, you can share a folder (or doc) with another Google Account, but sometimes you’re looking to share an asset with a non-Google account.

Augmentative and alternative communication

AAC provision for children and young people in England 👉 See the PDF 40 ‐ 60% of people with learning disabilities also have communication difficulties. This means they are likely users of low tech AAC such as signs and symbols (Mencap). Landmark international research in 1999 indicated that 0.4 ‐0.6% of the population need AAC (Augmentative Communication News) 0.05% of children and young people in the UK need high technology AAC.

Google Drive Labels: Does your sales team need more?

With the introduction of Google Drive Labels, content creators now have more options than ever to manage their content 🙌 . But every platform has pros and cons, and you are often limited by what the system was designed for. For example, excellent archiving and security may be great for an IT tech but not so much for marketers and sellers! Your marketing team needs content management designed for marketing (think funnel stages, content types, and products).

What if you don't use technology to enable your sales team?

I don’t have to tell you sales is competitive. In today’s environment empowering your sales team with the right sales enablement tools is essential for your business’s success. Sure, back in the day, many businesses have seen success without those tools. But, seriously, times have changed and so have your buyer’s behaviors and demands on sales productivity.. Are you depriving your sales team of the cutting-edge sales tech to save a few bucks?

Wrangle your content. Drop the Drive.

Bring your content together in one place, enable your sales team to have better conversations with prospects, prove the impact of content marketing and close more deals.



Get started for free