One-Pager Examples

One-Pager Examples

A one-pager is a document that gives a high-level overview of something, usually one topic. One-pager can be used for just about anything - from summarizing an event to giving an overview of a company or product.

The key is to tailor the one-pager to its intended audience. That means prioritizing the design and content based on what is most important to them.

For example, in the business world, one-pagers are typically heavy on text and light on graphics. This is because business people are generally more interested in the content than the design.

However, in the advertising industry, one-pagers must be eye-catching and visually appealing, as this is what will grab the attention of potential customers. Therefore, it is essential to understand the industry norms before creating a one-pager.

By taking into account the expectations of your intended audience, you can be confident that your one-pager is designed and written in a way that resonates with your readers.

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Here’s a list of the most common one-pager examples used by the sales and marketing teams around the world:

B2B one-pager

B2B one-pagers are like a summarized version of sales proposals.

Businesses are interested in finding out how your solution can fulfill their requirements or solve their problem. So focusing on creating content of the highest quality may help you land a winning B2B one-pager.

In this kind of one-pager, you can go easy on the designs and bring all your efforts on addressing the business pain-point.

And remember, a well-designed B2B one-pager can be the key to closing a deal quickly.

B2b One-Pager Examples

Here are a few B2B one-pager examples to help you get started:

Healthcare one-pager

One of the first steps in creating a healthcare one-pager is to identify the main topic or theme of the one-pager. Whereas, it’s important to ensure that you’re incorporating all the relevant information in the most concise way possible, it’s equally important to make the one-pager visually a pleasing experience.

You can use descriptive images to support your content or share colorful graphs to bring life within that text-heavy one-pager.

Healthcare One-Pager Examples

Here’s an example of how a healthcare one-pager should look like:

SaaS one-pager

When it comes to creating a one-pager for your SaaS product, there are a few key things you need to keep in mind.

The first thing is to make sure that your one-pager is clear and concise. You want to make sure that you include all the essential information about your product, without bogging down the reader with too much text.

The second thing to keep in mind is to focus on the benefits of your product. What are the unique selling points of your SaaS product? What will make someone want to use your product over another?

Lastly, you want to make sure that you include a strong call-to-action on your one-pager. What do you want the reader to do after they finish reading it? Do you want them to sign up for a free trial? Download a white paper?

Make sure your call-to-action is clear and will motivate the reader to take action.

Saas One-Pager Example

Here’s are some examples of SaaS One-Pagers to look at and create an even better one:

Marketing One-pager

Your marketing one-pager is a great tool that can help you quickly and easily get your message across to your target audience. It’s perfect for presenting key information about your product or service, and can be used to generate interest in your brand, or encourage people to learn more about your business.

Marketing one-pagers are known for their catchy headlines. And your headline must be able to connect intuitively with the prospect. It also aims to give the reader a pleasant reading experience that keeps their attention and interest long enough to hopefully convert them.

Marketing One-Pager Examples

Here are a few examples of how great marketing one-pagers look like!

Investment Teaser One-pager

An investment teaser one-pager contains a high-level overview of the company, its products and services, and the investment opportunity. It is typically used to generate interest from potential investors, and to schedule a meeting or invest in your business.

Typically a great investment teaser one-pager has a minimalistic design to create room for sharing more information within the limited space. Consider the following must-include points when developing an effective investment teaser:

Outline your Unique Selling Point

Write an executive summary of the company

Build credibility by including major customer profiles and recaps

Describe the type of investment you’re looking for

Mention the main product/services and revenue generated from each one

Summary of key historical financial metrics and forecasted figures.

Investment Teaser One-Pager Examples

Here are a few investment teaser one-pager examples to look at:

Startup one-pager

A startup one pager is a one-page document that summarizes your business and its key points. It can be used to attract investors, partners, or customers. The most important thing is to make sure your one pager is clear and concise.

When creating your one pager, you’ll need to include the following information:

Your business name and logo

A brief description of your business

Your business model

Your target market

Your competitive landscape

Your team

Your financials

Your milestones

Your risks and challenges

You’ll also want to make sure your one pager is visually appealing. Use strong images and graphics to make your points, and make sure the overall design is clean and professional.

Startup One-Pager Examples

If you’re not sure where to start, take a look at some startup one-pager examples below for inspiration.

And when you’re ready to create your own, use Xtenso’s Startup One Pager Template to get started.

Product one-pager

Typically, a product one-pager includes a brief overview of the product, as well as its features and benefits. It is used to market a specific product to potential consumers while also informing current customers about it.

Creating a one-pager can be a valuable way to promote your product. And by prioritizing your strong suits with a great design, you can create a product one-pager that is both informative and visually appealing.

Product One-Pager Examples

Here are some Product one-pager examples for inspiration:

Equipment One-pager

Equipment one-pagers are a great way to promote your equipment and attract potential customers - also to boost sales and scale your business. And when you’re creating an equipment one-pager, there are a few things to keep in mind.

First, you’ll want to make sure to list all of the equipment’s features and benefits. This will help potential customers understand what makes your equipment stand out from the competition.

Additionally, be sure to include high-resolution images of the equipment. This will give customers a better idea of what the equipment looks like and how it works.

Finally, don’t forget to include contact information so potential customers can reach you with any questions or concerns.

Equipment One-Pager Examples

Here are some equipment one-pager examples to look at:

Tips On How To Create A Winning One-Pager

Creating a one-pager that stands out is all about following the right design and content guidelines. Here are some tips to help you create a winning one-pager:

  • Keep it professional and polished
  • Make it easy to read and well-organized
  • Include only the most important information
  • Be concise
  • Make sure your call-to-action is clear
  • Use strong visuals
  • Proofread!

What you may want to avoid while creating your own one-pager is ending up with something that are too long, don’t help buyer’s make a decision or evaluate a product, and don’t have a clear call to action.

Often, unhelpful one-pagers are worse than not having one in the first place!

Therefore, carefully craft your one-pager and make sure it is as informative as it is visually appealing - enough to drive the reader’s urgency and help them along their buyers journey.