The Ultimate Guide to Crafting Effective Sales Enablement Content If you’re looking to build a sales enablement strategy and are confused about what content you must create first, this post is for you. This article will discuss the types of sales enablement content with examples and how you can create them to make your next sale. Let’s start with understanding what sales enablement content is. What is sales enablement content? Sales enablement content helps sales teams convert leads and increase their company’s revenue.
7 Sales Content Strategy Examples That Boosted Annual Revenue 7 Sales Content Strategy Examples That Boosted Annual Revenue Is your sales team struggling to generate leads and bring in revenue? Maybe it’s the way they conduct the conversation. Or maybe, they don’t have the right assets to encourage a conversion. In this case, content marketing can be the answer. Typically, sales and marketing teams aren’t aligned because marketing wants brand awareness, and sales want leads. But, by creating middle and bottom funnel content—they both win.
How Video Can Support Your Sales Enablement Strategy When it comes to sales enablement, there are plenty of tools in your arsenal. Highly trained sales team members. High-functioning, fast-loading sites. Landing pages that collect all the qualifying information you need and live chat options to grab users while they’re on the site. All these options… and yet video is still one of the most powerful sales enablement tools at your disposal here. When used correctly, video can help you do everything from educating and training your sales team, to supporting your marketing efforts.
How to Create Effective SEO Content Briefs: Tips and Best Practices Content creation can be like a game of telephone. As the subjects are chosen, specific intent is assigned to each one. As the piece moves through the development pipeline, that initial intent can be distorted, and even lost entirely by the time of the final draft. A well-structured and informative content brief can prevent this bottleneck, and even improve your process altogether. Why bother with briefs? (What it achieves if done well) Content briefs provide tremendous value relative to the time and effort it takes to make them.
What Content Does Sales Actually Want? Content marketing can be an enormous goldmine of potential leads and sales. It can increase site traffic, educate users about your product, capture lead information, and push people through the funnel. All content, though, is not created equal. This is something I’ve seen time and time again as a content marketer. All too often, there’s a misalignment between sales and the marketing department, and the content just doesn’t quite bring in the type of actions or leads that sales needs.
How to create a sales enablement strategy 65% of over-performing sales teams have a dedicated sales enablement person (or team), and 84% achieve their quotas when there’s a quality sales enablement strategy in place. If you want to be one of those teams absolutely knocking it out of the park, therefore, it’s easy to see that you need a push for sales enablement. This is sometimes easier said than done because great sales enablement involves collaboration across multiple departments.
The Ultimate Guide to Creating a Content Marketing Workflow How To Align Marketing and Sales for Successful Sales Enablement Very few marketers can say that their content production workflow is a well-oiled machine. That’s because too often, they try to fit into a rigid workflow instead of creating one that works for them. You need high-quality, carefully crafted content that delights your target audience while delivering results month after month. But how can you achieve that without having the right systems in place?
How to Create a Content Calendar That Works For You How to Create a Content Calendar That Works For You Are you overwhelmed and stretched thin, trying to juggle all the pieces of your content marketing workflow? If that’s the case, you need a content calendar to streamline your production. These calendars create a baseline for production and help you scale your content efforts. Even though planning, creating, delivering, and updating content calendars require time and effort, the results are worth it.
How to create a compelling case study Case studies can be powerful selling tools for B2B and SaaS brands. They give you an opportunity to show what your products or services can really do, how they work, and the long-term impact that happy customers get after the work is done. Strong, compelling case studies can set you apart from the competition and help potential customers understand what to expect when working with you. As an added bonus, they can also be optimized for SEO and provide you with plenty of original data that you can leverage as an expert in your field.
Best Practices for Setting Up a BDR Team There’s no one-size-fits-all answer when it comes to setting up a Business Development Representative (BDR) team, but there are some best practices and BDR strategies that can help ensure its success. First, it’s important to have a clear understanding of what your BDRs will be responsible for. What’s their primary purpose? Are they generating new leads? Qualifying prospects? Nurturing leads? All of the above? Once you know what their main focus will be, you can start to build out your team.