Content Planning

How to prioritize marketing channels without your strategy falling apart

You know the routine.

You spend three days locked away in a spreadsheet. You evaluate twelve different growth ideas, build a weighted matrix, adjust …

How to Create a Sales One-Pager: Step-by-Step Checklist

A sales one-pager is a single-page document that summarizes one product or service for a prospect — the pain points it addresses, the features that …

The Product Messaging Template: One Doc, One Story, Every Channel

A product messaging template is a document that captures all of the messaging for a product – positioning, personas, pain points, value drivers, …

Sales One-Pager Examples & Templates

These sales one-pager examples show what each format prioritizes and which one fits your audience. So you need a one-pager — but what kind of …

Avoid the Endless Loop of Docs that Sales Ignores

“I created a one-pager 6 months back—and an AE just requested it to be created again. They had no idea this document existed.”

This is something we …

Content Velocity - Building a case for more content

If you are a marketer creating content – especially for SEO – you intuitively know that you need more content.

But, how much more content …

How to create a compelling case study

Case studies can be powerful selling tools for B2B and SaaS brands. They give you an opportunity to show what your products or services can really do, …

How to Develop a Sales Content Strategy

Despite over 70% of marketers spending more on content marketing, only 55% of the best b2b marketers have a documented content strategy. Right now, …

The Ultimate Guide to Crafting Effective Sales Enablement Content

If you’re looking to build a sales enablement strategy and are confused about what content you must create first, this post is for you.

This …

How to Create a Better Sales Onboarding Plan and Process

Here’s a hard truth: your onboarding plan might be the reason your reps aren’t hitting their targets. It’s easy to assume a missed …