Open navClose nav

Category: sales

How to deliver custom buyer experiences

“The single biggest challenge of selling today is not selling, it is actually our customers’ struggle to buy.” Brent Adamson (Gartner) Buyers are generally overwhelmed with options. They find themselves struggling between multiple choices, and spend too much time and energy understanding who’s offering what, and what will work best. How can we make our buyer’s job easier? 🤔 One solution is to create custom buyer experiences to target the specific pain points of each customer and show how we address exactly the problem they’re trying to solve.

Google Drive Labels: Does your sales team need more?

With the introduction of Google Drive Labels, content creators now have more options than ever to manage their content 🙌 . But every platform has pros and cons, and you are often limited by what the system was designed for. For example, excellent archiving and security may be great for an IT tech but not so much for marketers and sellers! Your marketing team needs content management designed for marketing (think funnel stages, content types, and products).

What if you don't use technology to enable your sales team?

I don’t have to tell you sales is competitive. In today’s environment empowering your sales team with the right sales enablement tools is essential for your business’s success. Sure, back in the day, many businesses have seen success without those tools. But, seriously, times have changed and so have your buyer’s behaviors and demands on sales productivity.. Are you depriving your sales team of the cutting-edge sales tech to save a few bucks?

Confluence Wiki Alternative for Marketing and Sales

Confluence: A Corporate Wiki Confluence is a corporate wiki that definitely brings heightened collaboration to teams and some marketing and sales teams are using Confluence for sales content management and sales playbooks. Maybe that’s you and your team? If so, that means with Confluence you can bring your entire team together on one platform to access any specific piece of information and manage projects. It increases transparency across the organization for all ongoing projects, daily activities, and resources vital to your business.

How to create shortlinks for sales docs

Your sales documents help you convert your leads into customers 🎉🙌 They do, right? Of course! You can easily prove it by measuring which documents are used most by your sales team, which ones your prospects open and read, and… Umm, you are tracking them… aren’t you? OK, whether you track them or not, don’t worry. You’re in the right place now, because we’re reviewing how you can analyze usage by creating short links to track your sales documents.

What Sales Enablement Tools Should You Have in Your Sales stack?

Your sales stack can make or break your business! Every business needs a sales enablement strategy to empower their sales teams with top sales enablement tools. Great tools automate most of the manual processes and make sure that the reps are focused on doing what they know best, and that’s selling! With the right sales enablement tools, you can empower your reps with a sales stack that can accelerate sales, improve buyer experiences, and (of course!

Discover sales playbook insights from 3 sales leaders

The sales landscape is always one of rapid adjustment. As markets, trends, and new tools continue to develop, sales methods evolve right alongside them. And we bet you’re always looking to reinforce your competitive advantage. Well, having a sales playbook is essential to growing and scaling your sales efforts to maintain that advantage. But how do you make a sales playbook? To extract some key sales strategy insights, we did some digging to see what 3 sales management experts highlighted as they developed their winning sales playbooks.

How to create a one pager for Sales (and everyone else)

If an elevator pitch is the essential distillation of a 20 or 45 minute presentation, a one-pager is the same but for your library of product marketing materials. If you haven’t produced any one pagers yet, you are missing a basic tool from your sales toolkit. If your expanding on your existing resources, there’s always an opportunity to build one-sheet that’s just a little bit better. A one-pager is a bit of a paradox - seemingly simple, but ultimately it’s the product of careful choices and thorough editing.

Pricing Strategy and Pricing Models - Optimizing Sales

Pricing is your biggest lever that you probably spend the least amount of time testing and optimizing. I totally understand why – pricing is difficult to change (even when you’re small and especially when you are large), and you have to deal with complex questions of involving existing customers and even prospects in your pipeline. But having a pricing strategy that you manage like your product roadmap has outsized rewards.

How to Develop a Sales Content Strategy

Despite over 70% of marketers spending more on content marketing, only 55% of the best b2b marketers have a documented content strategy. Right now, you might be feeling the pain of needing a content strategy for sales content or maybe you’re simply feeling the frustrations from trying to get stuff done without an overall plan. What if you could guarantee great sales content that’s produced on a regular schedule?

Wrangle your content. Drop the Drive.

Bring your content together in one place, enable your sales team to have better conversations with prospects, prove the impact of content marketing and close more deals.



Get started for free