Discover sales playbook insights from 3 sales leaders
The sales landscape is always one of rapid adjustment. As markets, trends, and new tools continue to develop, sales methods evolve right alongside them. And we bet you’re always looking to reinforce your competitive advantage.
Well, having a sales playbook is essential to growing and scaling your sales efforts to maintain that advantage.
But how do you make a sales playbook?
To extract some key sales strategy insights, we did some digging to see what 3 sales management experts highlighted as they developed their winning sales playbooks.
How to create a one pager for Sales (and everyone else)
If an elevator pitch is the essential distillation of a 20 or 45 minute presentation, a one-pager is the same but for your library of product marketing materials. If you haven’t producted any one pagers yet, you are missing a basic tool from your sales toolkit. If your expanding on your existing resources, there’s always an opportunity to build one-sheet that’s just a little bit better.
A one-pager is a bit of a paradox - seemingly simple, but ultimately it’s the product of careful choices and thorough editing.
Pricing Strategy and Pricing Models - Optimizing Sales
Pricing is your biggest lever that you probably spend the least amount of time testing and optimizing. I totally understand why – pricing is difficult to change (even when you’re small and especially when you are large), and you have to deal with complex questions of involving existing customers and even prospects in your pipeline.
But having a pricing strategy that you manage like your product roadmap has outsized rewards.
How to Develop a Sales Content Strategy
Despite over 70% of marketers spending more on content marketing, only 55% of the best b2b marketers have a documented content strategy. Right now, you might be feeling the pain of needing a content strategy for sales content or maybe you’re simply feeling the frustrations from trying to get stuff done without an overall plan. What if you could guarantee great sales content that’s produced on a regular schedule?
How to do a Sales Content Audit
Perform a Sales Content Audit to Streamline Your Sales Process Did you know that the average B2B buyer consumes over 10 pieces of content before making a decision? So, I bet finding the right piece of content is standing between your sales team and new customers right now. And if your marketing collateral is a jumbled mess across many folders (like I usually see), your sales team is probably missing the content they need to convert a warm lead to a paying customer.