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If you’re working in any field even tangentially related to content creation of any type, you’re likely all too familiar with Google Drive.
Google Drive is a great resource. As a freelance content writer, I can vouch for the fact that it makes content creation and collaboration incredibly easy. As long as the internet connection is good, it can help you source links in-doc, you can use extensions for improved content creation (like Grammarly or Semrush’s SEO Writing Assistant), and there are outstanding collaboration features.
And while that’s great, it’s not quite enough. Once your business scales to a certain size (and really, that size isn’t all that large), you’ll likely start running into issues. They don’t need to necessarily replace Google Drive, but they need additional tools to help organize and manage the content.
So, in today’s post, we’re going to talk about why businesses need Google Drive alternatives and what they should look for instead.
Google Drive has plenty of useful features— we’ve already discussed some. It truly is a jack of all trades, and while that’s an asset, it also comes with a downside.
Jack of all trades, after all, is a master of none when it comes to its overall value to a sales team, especially compared to sales software.
Google does have decent search features, but it doesn’t have proper or effective tagging or organization features beyond folders, which can get clunky and even restrictive.
There are also significant issues when it comes to managing access. That becomes a huge task with a platform like Google Drive if you have a lot of employees, clients, and external workers or freelancers. Google doesn’t have automated features that let you assign roles to grant access to specific folders; you can either set folder members to set permissions and then adjust individual permissions accordingly.
It also doesn’t come with analytics, which some sales CMS software offers. Tracking permission and access can also be difficult, and you need to go into different folders to see who has access to what, though “anyone with a link” features can potentially put important business resources at risk.
So you’re stuck between a rock and a hard place, trying to keep access management easy and organization open while sacrificing potential security or privacy, or you’re dealing with a potential logical nightmare of managing access on an ongoing (and very involved) basis.
We’ve already mentioned that Google Drive is fine if you’re organizing content into specific folders and calling it a day, but many brands have much more complex needs, especially for sales-focused content and at scale.
Your marketing team, for example, may want to review content that’s created for certain stages of the digital sales and marketing funnel. Sales, meanwhile, may want to view content based on buyer persona type.
Google’s organization system doesn’t really allow for complex tagging, and your team likely won’t turn up every post per funnel stage or buyer industry with the search function.
For this reason, content management systems like Content Camel are invaluable, because you can add multiple tags to each piece of content you upload. Everyone can quickly find what they’re looking for, whether they’re searching or browsing by content tags, so there aren’t ever any speedbumps. This is helpful whether you’re searching for a specific resource or performing a content audit to see what needs to be reviewed.
Sales is a dynamic field, and things happen fast.
Your sales reps need to be able to work with leads quickly as soon as they’re coming into your pipeline, and that means they need access to content management solutions that are reliable, easy to use, and quick to use.
The client impression can drastically be damaged by any of the following:
You don’t want a hot lead to need to wait because you don’t have the right pitch deck or help materials; sales needs everything ready, and they need a content management solution that makes it easy for them to find, send, and share what they need.
Keep in mind that you can also use content management solutions to store templates that can be used to create high-value content quickly.
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While “content management” may not be the first thing you think of when it comes to selling, it’s ultimately an important part of sales enablement.
A strong, reliable and intuitive content management system that facilitates collaboration and easy access is going to make for a much happier sales team. And happier sales reps are often much more successful and motivated in their jobs, which can mean more sales won (and higher value deals closed).
Your reps can feel confident going into any engagement knowing that they have all the content they need right at their finger tips, and that they can make requests, provide feedback, and suggest new content throughout the creation process. They know they’ll be able to either find or request the right pieces, and they’ll be fully supported in their roles.
Content management software is any type of software that’s designed to help you organize, track, and otherwise manage your existing content.
Many businesses do start out using Google Drive for their content management solution, but ultimately find that it falls short— even if they aren’t a large corporation with hundreds of employees.
As a result, choosing additional content management software is often a good call.
This doesn’t mean you stop using Google Drive, because it is a helpful tool for creating and collaborating (especially early in the process) on content. We’ve already talked about how useful it can be. But it really does mean that you want to find alternatives for Google Drive for storage and organization.
This will allow you to empower your reps with the right assets, better organize and categorize your content, and streamline collaboration, auditing, and content creation. Quality control is also big here, and it shouldn’t be overlooked.
Choosing a Google Drive competitor to help organize, store, and manage your content is one of the best choices you can make. You don’t necessarily want to find sites like Google drive, but instead choose software that offers supporting features.
Content Camel is an outstanding alternative to Google Drive when you’re looking for sales enablement and content management. There are extensive organization, collaboration, and analytics features to help you ensure your sales team has everything they need (and knows how to find it).
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If you’re using Google Drive for the initial creation, you really need a secondary tool in addition to Google Drive instead of a replacement.
If you’re using Google Drive for content storage, organization, and distribution, you’ll want to find an “alternative” content management solution like Content Camel.
Content Camel is a sales enablement tool used for sales content management. High-growth sales teams use our system to quickly find and share the right content for each specific sales situation and measure content use and effectiveness.