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On February 12, 2026, Highspot and Seismic – the two biggest names in enterprise sales enablement – announced they’re merging. The combined company will operate under the Seismic brand, controlled by private equity firm Permira.
If you’re a customer of either platform, or you were evaluating one of them, you probably have questions.
I have opinions.
And if you’re running a small or mid-size team that was already feeling the squeeze from enterprise enablement pricing, this merger changes the calculus significantly. Let’s break down what’s actually happening, what it means for you, and what your options are.
The headlines call it a merger of equals, but let’s be more precise about what’s happening here:
So the two biggest enterprise enablement platforms are now one company, under one PE firm, with one brand. That’s a lot of “one” for a market that used to have competitive pricing pressure.
I think this is the part most people are tiptoeing around, so I’ll just say it: prices are going up.
Here’s why that’s not speculation – it’s pattern recognition:
Before the merger:
These two companies were each other’s primary competition in enterprise enablement. When a prospect told Highspot “Seismic quoted us lower,” Highspot had to respond. That pricing tension kept enterprise deals somewhat competitive.
After the merger: That tension is gone. Permira now controls both platforms under one roof. PE firms don’t consolidate competitors to lower prices. They consolidate to expand margins. And in software, margin expansion means:
If you’re currently paying $600/user/year for Highspot, your next renewal conversation is going to look different. There’s no competing quote to wave around anymore.
“Both platforms will continue to be supported” sounds reassuring until you think about what it actually means.
Permira isn’t funding two competing engineering teams indefinitely. At some point – industry patterns suggest 18-36 months – there will be a convergence. One platform becomes the go-forward system. The other becomes a migration project.
If you’re a Highspot customer, this is especially concerning. Highspot’s strength was always the rep experience. Spots were intuitive. Reps actually used the product, which is more than most enablement platforms can claim. That UX is now subject to integration decisions made by people optimizing for “synergies” – not usability.
And here’s the thing about integration work: it doesn’t ship new features. Merging two platforms with different architectures (Highspot’s Nexus AI vs. Seismic’s Aura AI), different data models, and different content management approaches consumes engineering cycles for years. The product roadmap doesn’t accelerate after a merger – it stalls while the engineering team reconciles two systems into one.
For teams that built their workflows around Highspot’s Spots taxonomy, trained their reps on a specific UX, and finally got adoption up – that investment is now at risk.
It’s not just Highspot and Seismic. In late 2025, Showpad was acquired by Vector Capital and merged with Bigtincan. That’s three of the biggest names in enterprise enablement – Seismic, Highspot, and Showpad – all absorbed into PE-backed consolidation plays within months of each other.
The pattern is clear: the enterprise enablement tier is consolidating around PE ownership and margin optimization, not product innovation.
The sales enablement market is projected to hit $7.4 billion in 2026 and grow to $34 billion by 2036. PE firms see that growth curve and want to own the toll booth. That’s rational for them. But it’s not great for customers who need competitive pricing and product velocity.
If you’re running a team of 10-150 people, the Highspot-Seismic merger crystallizes something you probably already felt: enterprise enablement platforms were never built for you.
The math has always been brutal:
And that was before the merger. Post-merger, those enterprise prices have nowhere to go but up.
The real question for growing teams isn’t “Highspot or Seismic?” anymore. It’s “Do I need enterprise enablement at all, or do I need my content organized, findable, and trackable?"
Because if what you actually need is:
…then you don’t need a $600/user/year enterprise platform with a 4-month implementation. You need something that works in a week, costs a fraction, and doesn’t require a consulting engagement to set up.
That’s what we built Content Camel for ->
If you’re currently on Highspot or Seismic, don’t panic. But don’t ignore this either. Here’s what I’d recommend:
If your renewal is coming up, negotiate hard – now, before the merger closes. You have more leverage today than you will in 6 months when there’s one company and one price sheet.
Map your content taxonomy, your Spots/board structure, your integrations, your analytics dependencies. If you do need to migrate later, having this documented saves weeks of work.
Here’s a question most enablement teams avoid: How much of the platform do your reps actually use? If the answer is “search, share, and maybe collections” – you’re paying enterprise prices for content management features. And you have options.
You can try Content Camel for free alongside your existing platform. Import your top-performing assets, set up your funnel stages and content types, and see if your team gets the same value at a fraction of the cost. If they do, you’ve just freed up budget for the thing that actually drives deals: better content.
Pay close attention to what the merged Seismic announces over the next 6-12 months. The first signals of platform consolidation will show up as “exciting new unified capabilities” that quietly deprecate features from one side or the other.
Every time the enterprise tier consolidates, it creates space below. Customers who were stretching to afford Highspot or Seismic now have a reason to reevaluate. Teams that were told “you need enterprise enablement” can now ask: do I, really?
At Content Camel, we’ve always believed that sales content management should be simple, fast, and affordable. Not because simple is inferior – but because most teams don’t need an enterprise LMS, coaching modules, and AI-generated battle cards. They need to find the deck, share the deck, know if the prospect opened the deck.
The Highspot-Seismic merger doesn’t change what we do. But it does make the choice a lot clearer for the teams we’re built to serve.
The enterprise enablement world just got bigger, more expensive, and more uncertain. Your content management doesn’t have to be.
Have questions about the merger or want to see how Content Camel compares? Schedule a walkthrough with me or start a free trial.
Organize. Share. Track. Enable sales with your best content -- without the enterprise complexity.
Organize. Share. Track. Enable sales with your best content – without the enterprise complexity.
Content Camel is a sales enablement tool used for sales content management. High-growth sales teams use our system to quickly find and share the right content for each specific sales situation and measure content use and effectiveness.