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Deep dive insights from sales enablement to content marketing.


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    How to do a Sales Content Audit

    Perform a Sales Content Audit to Streamline Your Sales Process Did you know that the average B2B buyer consumes over 10 pieces of content before making a decision? Of course you know that. So, I bet finding the right piece of content is standing between your sales team and new customers right now. And if your marketing collateral is a jumbled mess across many folders (like I usually see), your sales team is probably missing the content they need to convert a warm lead to a paying customer.

    How a data-driven sales enablement strategy can benefit your team

    Sales enablement is a crucial piece of the puzzle when it comes to achieving revenue success. As the name suggests, sales enablement is all about giving your sales team the tools they need to be successful. While there are many different components that make up a successful sales enablement strategy, one of the most important is data. After all, data tells the true story about your business. It helps you understand what’s working and what isn’t, identify areas for improvement, and make better decisions moving forward 💪 📈

    Digital Asset Management Ultimate Guide

    The world of digital content is changing and evolving at an crazy fast rate. New technologies are being developed every day, which means there’s a lot to learn about managing digital assets. The following guide will provide you with the knowledge and insight necessary to manage your digital assets like a pro 🙌 Why do you need a DAM Software Types of DAM systems SaaS DAM On-Premises DAM Hybrid DAM Choosing the right Digital Asset Management System The number of digital assets you need to manage The type of files you need to manage The level of security required The level of flexibility required It should integrate with the existing system It should be customizable DAM Tools for Your Specific Needs DAM Solutions for Sales and Marketing Teams DAM Solutions for SME’s and Startups DAM Solutions for E-commerce businesses Crafting A Digital Asset Management plan Best practices for organizing your sales content library Why do you need a DAM Software With a Digital asset management (DAM) software you are organizing, managing, and protecting your digital files.

    How To Share Videos On Google Drive

    With Google Drive, it’s easy to manage all types of files and content, including videos. But sharing in Google Drive has some idiosyncrasies! Here’s how to share videos on Google Drive: There are several ways to do it: Share by email within Drive – with specific permissions Share with a link in your email program – with specific permissions Share by link publicly To know which to pick, you need to determine your intent for sharing.

    How To Password Protect Your Google Drive

    One of the most secure locations to store documents, photographs, and videos is within your Google account, which is protected by a password. Unfortunately, Google Drive does not specifically provide file or folder protection. However, it does provide the option to limit access to your files using specific sharing settings. Yes, you can share a folder (or doc) with another Google Account, but sometimes you’re looking to share an asset with a non-Google account.

    How to deliver custom buyer experiences

    “The single biggest challenge of selling today is not selling, it is actually our customers’ struggle to buy.” Brent Adamson (Gartner) Buyers are generally overwhelmed with options. They find themselves struggling between multiple choices, and spend too much time and energy understanding who’s offering what, and what will work best. How can we make our buyer’s job easier? 🤔 One solution is to create custom buyer experiences to target the specific pain points of each customer and show how we address exactly the problem they’re trying to solve.

    Google Drive Labels: Does your sales team need more?

    With the introduction of Google Drive Labels, content creators now have more options than ever to manage their content 🙌 . But every platform has pros and cons, and you are often limited by what the system was designed for. For example, excellent archiving and security may be great for an IT tech but not so much for marketers and sellers! Your marketing team needs content management designed for marketing (think funnel stages, content types, and products).

    What if you don't use technology to enable your sales team?

    I don’t have to tell you sales is competitive. In today’s environment empowering your sales team with the right sales enablement tools is essential for your business’s success. Sure, back in the day, many businesses have seen success without those tools. But, seriously, times have changed and so have your buyer’s behaviors and demands on sales productivity.. Are you depriving your sales team of the cutting-edge sales tech to save a few bucks?

    What Sales Enablement tools should you have in your sales stack?

    Your sales stack can make or break your business! Every business needs a sales enablement strategy to empower their sales teams with top sales enablement tools. Great tools automate most of the manual processes and make sure that the reps are focused on doing what they know best, and that’s selling! With the right sales enablement tools, you can empower your reps with a sales stack that can accelerate sales, improve buyer experiences, and (of course!

    How to track documents in HubSpot

    Organizing and tracking sales documents is a powerful component of your sales management and sales enablement efforts. You can save your staff a lot of time by getting organized while making sure your best content is being used correctly. If done right – with the right tools – you can also gain critical insights that will shape your content marketing efforts. Still managing sales assets the old way? Share and track collateral with Content Camel HubSpot has sales document tracking features and this article goes deep on how it works, the benefits, the cost, and the limitations as well as comparing it to Content Camel’s sales enablement tool.

    Wrangle your content. Drop the Drive.

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