As you know, for marketers, effective organization is key. It’s not just about creativity; it’s also about having a clear system for your marketing materials. This makes your work more efficient and helps in tracking the performance of different assets over time.
Imagine having a straightforward folder system where every type of asset has its place. For instance, separate folders for images, videos, and marketing collateral. This approach is foundational, especially if you’re that marketers, sales rep, or customer success manager hunting fo various types of materials and need quick access.

New directors of marketing can face serious uphill battles as they step into their new role. Every company and product is different, and so your techniques and strategy will need to adapt as well. Whether you’re working in an industry that’s totally new or so familiar you know it like the back of your hand, there are certain key steps to take when beginning your role as the director of marketing.